Drawing Our Line in the Sand: Fighting Fraud is the path to Mainstream Adoption of Digital Assets

Learn how EQ Exchange is making cryptocurrency easy and accessible, seamlessly integrating it with traditional finance.

Professional photo of EQ Exchange (EQX) CEO and Founder, Kevin Hoang.

Featured

Transparent 3D structure that represents EQ Exchange (EQX) and the company's transparent operations to revolutionize trust in finance and crypto.

Announcing EQX Zero: We’re Making Trading Free. For Real.

After years of watching crypto platforms squeeze users with outrageous fees, markups, and “free” offers that weren’t actually free—we decided to build something better. A membership designed for people like you. Whether you trade once a day or once a month, EQX Zero was built to simplify crypto and to help you keep more of your money.

Unlimited Zero Free Trading for $9.99/mo.

What if you never had to pay another trading fee again?

We’re excited to announce EQX Zero—our bold new membership that gives you unlimited, zero-fee trading on crypto for just $9.99/month.

No caps.
No limits.
No hidden catches.
Just 0% fees. Always.

The cost of a $100,000 transaction is 100 times more than a $10 crypto transaction - why is this the case? Why do per volume fees persist when technology has advanced to the point that higher volumes do not lead to greater computational costs? After years of watching crypto platforms squeeze users with outrageous fees, markups, and “free” offers that weren’t actually free—we decided to build something better. A membership designed for people like you. Whether you trade once a day or once a month, EQX Zero was built to simplify crypto and to help you keep more of your money.

Let’s talk savings.

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Most platforms charge you $10, $20, even $50+ a month in fees—without you even realizing it. With EQX Zero, your fee is fixed. Your trades are free. And your savings? They stack up fast.

NOTE: EQX Zero is an optional membership. You can still trade with our standard pricing if you prefer - no membership required.

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This isn’t a gimmick. It’s a shift.

We’re not here to play by the old rules. We’re here to change the game and put real value back in the hands of users.

Want in?

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EQX Zero launches in the coming weeks. The only way to be one of the first to get access is by joining the waitlist today.

We’re on a mission to rebuild trust in finance. To create a product that actually delivers. And EQX Zero is the first of many steps in that direction.

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– Kevin

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Ready to trade free? Join the waitlist now by signing up here

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Follow us on Twitter | Instagram | LinkedIn | Telegram for launch updates.
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Invite your friends—referral perks are coming soon.

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Vision & Mission

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Doing the Hard Things First

At EQX we are choosing to take on a hard problem that no one else has tried to solve — real-time financial transparency. We’re aiming to become the first company in the world to generate and publicly disclose a real-time financial statement, both on-chain and off-chain. Not quarterly. Not when it’s convenient. In real time, every day. We’re not doing it because it’s easy or because it’s expected. We’re doing it because we believe trust in finance is broken — and fixing it starts with transparency.

By Kevin Hoang, Founder & CEO, EQ Exchange

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Jensen Huang, CEO of NVIDIA, once said, “There are no such things that are great that are easy to do. So by definition, to achieve greatness you have to be willing to do the hard things.” That quote really stuck with me.

The inverse doesn’t quite apply. Just because something is hard doesn’t automatically make it great. But choosing to tackle hard problems with purpose, especially the ones most people avoid gives you a shot at building something that truly matters.

I’ve written before about Elon Musk’s achievements and this isn’t a blog about personalities or politics. However, you can’t ignore what SpaceX did for humanity by building reusable rockets that can be caught with precision metal arms eliminating the need for heavy landing gears. SpaceX has moved humanity forward years if not decades by rethinking using first principles and tackling the hardest problems in aerospace.

At EQX, we’re not building rockets. But we are choosing to take on a hard problem that no one else has tried to solve — real-time financial transparency. We’re aiming to become the first company in the world to generate and publicly disclose a real-time financial statement, both on-chain and off-chain. Not quarterly. Not when it’s convenient. In real time, every day. We’re not doing it because it’s easy or because it’s expected. We’re doing it because we believe trust in finance is broken — and fixing it starts with transparency.

First Principles of Trust

When we began thinking about how EQX could stand out in a crowded market of digital asset exchanges, the answer wasn’t more features. We could have easily spent money on influencers building hype for a token launch. Instead, we wanted to focus on something that we saw no one else building and doubled down on trust as a foundation.

In today’s financial landscape, trust is often taken for granted. Many of us have banked with the same institutions for decades without stopping to think why. I’ve personally had the same bank account at TD Bank for 25 years — despite that same bank being fined billions for violating anti-money laundering laws. Why? Because inertia is powerful. That’s the paradox of trust. Once we’re comfortable, we stop asking questions. And we only realize the cost of blind trust when it’s too late. Once an institution gets big enough or old enough, we assume it’s trustworthy by default.

That assumption has cost consumers again and again. Whether it’s “too big to fail” banks passing risk to taxpayers, or exchanges like FTX imploding behind closed doors, the result is the same — customers pay the price whether it's through losses or taxes through government bailouts.

What if trust didn’t have to be blind? What if we could earn it in real time?

Is It Hard Because It’s Hard — Or Just Because It’s New?

When I first started talking to finance professionals about real-time reporting, most said it couldn’t be done. Not at scale. Not accurately.

So I asked my favorite product question: Why? Over and over again…

What I uncovered wasn’t a technical impossibility. It was institutional inertia. Real-time didn’t fit the existing processes, the tools, or the mindset. It hadn’t been done — so most assumed it couldn’t be. But startups aren’t bound by the past. We don’t have to wait for a legacy system to be updated. We can build from scratch. And that’s what we’ve done.

Sometimes, hard just means unfamiliar. And once someone shows it can be done, the rest of the industry can follow. Catching a rocket with metal chopsticks doesn’t sound so crazy today but 2 years ago?

Radical Transparency — What Makes It So Hard?

The idea of real-time transparency sounds simple, but the execution is anything but.

Public companies compile and report financials quarterly for a reason. Behind those reports from multiple entities across different geographies compiled by armies of accountants painfully and oftentimes manually reconciling financials using legacy spreadsheets processes sitting on top of outdated systems built on SFTP or on Windows machines from a decade ago. Month-end close at most companies can take weeks. Real-time accounting? It sounds terrifying. And yet, that’s exactly what we’re building.

But what if we didn’t adopt the legacy systems and built a system from scratch. How would we build it? We had to design a system that didn’t wait for the month-end, didn’t rely on manual intervention, and could reflect every transaction, trade, and fee the moment it happened.

Even beyond the technical hurdles, operating with radical transparency forces a different mindset. It means we can’t take on risky bets or fudge the numbers. We have to operate more conservatively, knowing that every user, partner, and regulator can see exactly what’s happening. That’s hard as a startup. It’s unforgiving. It strips away the narrative and puts your operations under constant public scrutiny. But that’s also what makes it powerful.

But as a customer? It’s exactly what I would want from a company holding my assets.

Why We’re Doing the Hard Things First

In crypto, the easy path is obvious. Drop a token. Hire influencers. List the trendiest meme coins and avoid regulation by not doing KYC. Many exchanges have done exactly that — and grown quickly.

But easy choices come with hidden costs. They create technical debt, cultural shortcuts, operate in the grey, and most dangerously, trust debt.

We’ve chosen the opposite path. I’ve written about our stance, role to play as a centralized exchange and our line in the sand here.

Instead of launching fast and figuring it out later, we’re building a real-time financial reporting infrastructure from the ground up. That decision has already paid off the platform we built is more powerful than we thought. It’s given us a foundation we can build on for years — one that’s flexible, scalable, and ready to support a truly open financial platform.

Because we tackled the hardest thing first, we’re now in a position to innovate in ways others can’t. Internally, our infrastructure unlocks powerful features such as peer to peer transfers, liquidity pool and advanced treasury management functionalities. More importantly from a user value proposition perspective it will enable us to launch completely differentiated product offerings and business that will fundamentally change the Web3 world. Something we’re really excited to launch called EQX Zero (coming soon!)

And most importantly, we’re proving that trust can be designed — not just marketed.

Building for the Long Term with a Non-Consensus Idea

One of my favorite books is Pattern Breakers by Mike Maples Jr., where he talks about the power of non-consensus ideas. The best startups often look crazy at first — not because they’re wrong, but because they see something others don’t. Ideas such as microblogging on Twitter between your facebook updates or staying in a stranger's house while traveling were definitely non-consensus ideas when they launched.

Real-time transparency is a non-consensus idea. Most people in crypto believe users don’t care. That it’s not what drives adoption. That it’s too expensive, too risky, too early.

But we believe otherwise. We believe that trust can become the most valuable asset in financial services. And we want to be the first company that doesn’t just claim trust — we prove it… and hopefully force the financial ecosystem to also prove it as well.

After a year and a half building EQX, we’re getting close to launch. As I reflect on our journey, I’m proud that we chose to do the hard things first. Even if we don’t achieve everything we set out to do, I hope that we would have moved the space forward. We’ll have shown that a different kind of financial institution is possible and if successful have built an incredible moat.

Doing the hard things first doesn’t guarantee greatness. But it creates the kind of foundation that greatness can grow from. And maybe… just maybe that will inspire others to do the same.
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- Kevin

EQX Updates

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Building a New Era of Trust in Digital Assets with Knox Network

*We’re thrilled to announce our strategic partnership with Knox Networks to launch the world’s first fully transparent digital asset exchange.*

Today marks a pivotal moment for EQ Exchange and, more importantly, for the future of crypto. We’re thrilled to announce our strategic partnership with Knox Networks to launch the world’s first fully transparent digital asset exchange. This collaboration isn’t just a milestone for EQX- it’s a step forward for an industry in dire need of transformation.

At EQ Exchange, we’ve always believed that trust is the cornerstone of any financial system. In crypto, however, that trust has been repeatedly tested, from questionable practices to outright collapses. But where others see challenges, we see opportunity- the opportunity to rebuild trust through radical transparency.

By partnering with Knox Networks, we’re making a bold commitment to provide real-time visibility and a permanent window into our company and financial operations. That means users will be able to see exactly what’s happening with our reserves, assets, liabilities, and solvency- both on-chain and off-chain. We’re excited and proud to take on the challenge to be the first company in the world to publicly disclose in real-time all of our financial statements.

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Rebuilding Trust from the Ground Up

Most exchanges offer Proof-of-Reserves, but these systems only provide a snapshot in time or focus solely on on-chain assets. Proof-of-reserves are often conducted on an annual basis with some institutions pushing the boundary at monthly audits. In Web3 changes come quickly and in the case of FTX’s, its collapse took 11 days. We believe that to truly earn people’s trust, we need to do more. With Knox Network’s multi-asset ledger infrastructure and technology, we’re going beyond static data.

We’ll be introducing Proof-of-Solvency (PoS)- a dynamic, real-time measure of our ability to meet all debt obligations while supporting customer withdrawals. This is not a compiled report but built from ground up to natively generate and validate in real-time. Combined with Proof-of-Reserves, this ensures users have a comprehensive view of EQX’s financial health at any moment, not just a partial picture.

This is about more than just showing numbers- it’s about making the entire process of trading digital assets more transparent, secure, and trustworthy. And that’s how we’ll start building real, lasting trust.

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How Knox Network’s infrastructure Bridges Traditional Finance and Crypto

One of the greatest challenges in crypto is closing the gap between traditional financial systems and digital assets. At EQ Exchange, we’re uniquely positioned at the crossroads of Web2 and Web3, and our decision to partner with Knox Networks was both strategic and mission-driven. Together, we’re co-building a next-generation real-time accounting platform powered by Knox’s multi-asset ledger infrastructure. This partnership ensures our platform meets the highest standards of security, transparency, and scalability while accelerating our roadmap to deliver groundbreaking unique features in the future.

Knox’s platform stands apart as the only infrastructure that truly enables a fully interoperable experience, seamlessly managing both digital and fiat assets on a unified ledger. This technology allows for a real-time, comprehensive view across our ecosystem- something no other platform in the space can offer.

I’m thrilled to work alongside Natalya Thakur and her talented engineering team as we bring this vision to life. Together, we’re building not just for today but for the future of a transparent and trusted financial system.

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The Road Ahead

The collapse of major exchanges like FTX has been a painful reminder of what’s at stake when trust is breached. But these failures have also fueled our resolve. Crypto was meant to empower users through decentralization and innovation, but to realize that vision, we must first rebuild the trust that has been lost.

Transparency isn’t a feature; it’s the foundation. At EQ Exchange, we’ve chosen the harder path- the one that demands accountability at every step. It’s a path that forces us to operate more conservatively and to prioritize our users above all else. This is how we redefine trust and establish a blueprint for a better, more transparent future.

This partnership with Knox Networks is just the beginning. The road ahead will be challenging, but it’s a challenge we embrace wholeheartedly. Our mission has always been to create a transparent, trustworthy financial system- and we’re making good on that promise.

To our users, partners, and supporters: thank you for joining us on this journey. Together, we’re building a future where trust is no longer an afterthought but the foundation of everything we do.

But we can’t do it alone. True change happens when we as users demand more. We hope this level of transparency inspires you to ask tougher questions, hold institutions accountable, and expect better from the platforms and financial systems you rely on.

Let’s push for a world where trust isn’t optional- where transparency is the standard. Together, we can create it.

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Kevin

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EQX Updates

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A Message from Our Founder: Introducing EQX - Redefining Trust and Transparency in Finance

At EQX, we are reimagining what it means to be a financial platform in today’s crypto landscape. Our mission is bold but simple: to build the world’s most transparent exchange.

At EQX, we are reimagining what it means to be a financial platform in today’s crypto landscape. Our mission is bold but simple: to build the world’s most transparent exchange. This isn’t just about addressing past failures—it’s about setting a new standard, where financial platforms are held accountable by the users themselves.

After witnessing the collapse of FTX and Silicon Valley Bank (SVB), I kept asking: How did we get here? More importantly, how do we move forward and rebuild trust in this industry? John Ray, the CEO managing FTX’s bankruptcy, described the situation as an “utter failure of corporate controls”—with no real financial statements in place. That deeply resonated with me. As a customer, how do we demand better? What needs to change?

Two years later, not much has changed. The collapse of FTX has faded from the headlines and we’re on the next news cycle, but the core problem remains: people either feel helpless to demand more or assume that someone else will fix the system. At EQX, we reject that complacency. We’re trying to do something completely different hoping that will inspire something new.

The Problem: Bigger Isn’t Always Better

In finance, many of us blindly trust the largest or oldest institutions. Think of how you choose your last bank or crypto exchange? We actually think very little about who to trust and default to those that are the biggest or oldest. Many websites boldly claim some large number of customers trust us and provide nothing else as evidence. As we saw in the 2008 financial crisis, size doesn’t equate to trustworthiness. Even the most established companies can still fail us.

We’re challenging the idea that trust is given simply by being the biggest or the oldest. Instead, we believe trust should be earned. At EQX, we’re giving you a permanent window into how we operate and in real-time.

The Solution: Radical Transparency

Our philosophy is simple: transparency at every level. To earn your trust, we need to provide you with something equal in return—complete visibility. That’s why we named ourselves EQX: short for “Equivalent Exchange.”

We are the first private company and crypto exchange to disclose all financials in real-time—on-chain and off-chain. Like a public company, our balance sheets, profit and loss statements, and proof of solvency will be visible to you at all times.

In Pursuit of Real-Time and Taking the Hard Path

Why real-time? Because in the wake of FTX, we need the opposite: something that is actually real, cannot be faked, something you can verify for yourself. This will be hard. There is a reason why this has not been done before. As financial statements have typically been compiled at the end of the month, quarter, or year, moving to a real time system is something that will be incredibly difficult and I am not underestimating the effort.

Along the way, we will definitely make mistakes, especially as we scale and build something new. Our goal is not to shy away from mistakes but to own them and to be fully transparent with our journey and decisions.

A Vision for the Future of Finance and Aligning Incentives

The product manager in me always believes that if no one is willing to change, then it presents an opportunity. As I deeply thought through the problem, one source of inspiration for me has been making it easy for people to do something good or the right thing. Take Tesla, for example. When I bought my first Tesla, I wasn’t necessarily sold on the mission to electrify the world—I loved my manual transmission sports cars. But once I sat in a Model 3 and drove it, I realized this was the commuting car of the future and actually with great design. Let’s be honest here: earlier EVs were intentionally designed not to compete with their gas-powered counterparts... Say what you will about Tesla, but they made it easy for me to help the environment while enjoying my commute—as much as anyone can enjoy a commute.

How does that relate to EQX? I believe we can build a company that not only makes things easy for users but also benefits the community and sets a new standard for trust and transparency in the financial industry. At EQX, we’re creating a platform where users won’t need to rely on blind trust—we offer a permanent, real-time view of your investments. Transparency isn’t just a feature; it’s the foundation of everything we do, and we aim for it to become a key differentiator in the industry.

To me, EQX can be more than just a crypto exchange. It’s the first step toward an industry where incentives are finally aligned. Make no mistake, a financial institution that is completely transparent is forced to be extremely conservative. Any major perceived risk seen by consumers will immediately trigger a bank run. This will force companies to operate differently, always thinking about consumers first. When I think about banks and crypto exchanges as guardians of trust and my money, I actually want them to operate more conservatively as any additional risk they take on does not materially benefit me. In this new model of transparency, customers can choose to trust and reward companies that are taking a more conservative approach thus finally aligning incentives.

We hope that our mission and vision resonates with you and that you would join us in this journey. We’d love to hear from you.

Kevin

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Vision & Mission

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User-Centric Design: Building EQX for all users

At EQX we are building a crypto exchange that puts users first by reducing complexity, anxiety, and barriers to entry. With transparent onboarding, intuitive design, and upfront info—like coin trends and portfolio balances—EQX makes crypto accessible and trustworthy for everyone.

The current cryptocurrency landscape often feels overly complex, and people hesitate to trust what they don't understand. At EQX, we aim to change that. One of the ways we plan to become the most trusted cryptocurrency platform is through an intuitive and transparent experience for all users. With a product emphasis on solving for anxiety through user-centric designs, our hope is to simplify the process and reduce the barriers to adoption.

Complexities in Crypto

A fundamental barrier to widespread crypto adoption is complexity. A recent survey found that 30% of non-users cited the complexity of cryptocurrency as a major barrier to adoption. The complexity of onboarding, complicated interfaces, and new terminology can even intimidate existing crypto users from changing exchanges.

At EQX we don’t want to overcomplicate an already intimidating process. With our intuitive onboarding process we want everyone to feel comfortable, from crypto newbies to experienced users. See below to view how quick and simple we onboard users from the sign up-page.

Transparent by Design

Transparency is key to building a trusted crypto exchange. We understand the anxiety that both new and experienced users feel when joining an exchange, especially after the FTX fiasco. With 76% of users admitting they’re skeptical about the transparency of their chosen exchange, trust in exchanges is clearly low with users. That’s why EQX operates with transparency-by-default as a core product pillar, eliminating the guesswork and anxiety associated with trusting an exchange.

Instead of rushing users to sign up or verify their identity immediately, we allow potential users to take their time to explore our platform first. We want to showcase EQX’s value upfront and let users decide if they want to join without any pressure. Before going through the onboarding process, we allow users to:

Explore Supported Coins: Users will be able to search and view all of the coins supported on EQX.
Explore Daily Trends: With each coin supported users can explore the price change in the past 24 hours.
Explore Coin Details: Users can view coin details related to each coin like the bid price, ask price, and the 24 hour high and lows.

This transparent approach provides users with context about what EQX offers. We want users to experience our platform and decide for themselves if they want to join. From day one users can experience EQX with no “gotcha moments”. What you see is what you get.

Cutting out the Fluff

Time is precious, and we respect that. EQX is designed for users who want quick, reliable access to their crypto accounts without unnecessary distractions. By intentionally presenting account-related information upfront, we enable users to easily check their accounts at a glance with minimal effort required.

Whether that’s….

At the end of the week, when you’re tired and want to quickly review your account.

Or first thing in the morning when you’re still half asleep as part of your morning routine.

Or quickly checking top coin prices while on-the-go.

We don’t want users wasting time scrolling and searching for useful information. We prioritized the most important content to users at the top of the page without having to scroll. That’s why we implemented an “above the fold” approach on the homepage shown below. By the end of the Alpha phase users will be able to view their current and past portfolio balances at a glance without scrolling far.

We know the crypto world can feel complicated and intimidating. At EQX, we’re making it easy with no unnecessary jargon or guesswork. We believe in lowering the barrier of entry into crypto so much so that we have a crypto glossary in our help center that helps users familiarize themselves with crypto jargon. If you have a crypto term you want to see added to the glossary feel free to submit any crypto term here and we’ll be sure to add it in!

Moving Forward

At EQX, we believe crypto doesn’t have to be complicated. By focusing our efforts on user-centric design, our goal is to simplify the process and reduce the barriers to entry. In doing so, we’re building a platform that’s easy to use, accessible, and trustworthy for users of all experience levels. If you're ready to experience a better way to trade, join our waitlist today and be among the first to explore EQX.

Market Insights

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Crypto Market Sentiment & Geopolitical Shifts: Where Are We Headed Next?

Crypto markets remain resilient amid global uncertainty, with Bitcoin holding strong and institutional interest growing. Trump's 90-day tariff pause stirred volatility in stocks but boosted crypto. Key trends include stablecoin growth, AI integration, and asset tokenization, while regulatory clarity and geopolitical shifts continue to shape the industry.

As the crypto industry matures, it finds itself increasingly intertwined with the broader global economy. From regulatory moves to geopolitical tensions, markets—both traditional and digital—are reacting rapidly to global signals. President Trump's recent tariff suspension has added a new layer of complexity, impacting not only crypto but also the global stock markets.

Market Snapshot:

The global cryptocurrency market cap climbed to $2.84 trillion, up 0.27% in 24 hours, showing resilience amid ongoing macroeconomic developments.

Bitcoin (BTC) remains strong above $88,500, showcasing investor confidence.
Ethereum (ETH) has dropped by 40% over the past three months, facing challenges from both within and outside its ecosystem.

The Tariff Fiasco: Ripple Effects Across Markets

President Trump’s recent decision to pause new tariffs for 90 days (excluding China) sent waves through global financial markets. The announcement aimed to de-escalate tensions with key trade partners and temporarily stabilize global supply chains. However, the move sparked mixed reactions in both stock and crypto markets.

Stock Market Reaction:

Volatility surged across major U.S. indices immediately after the announcement.
The Dow Jones Industrial Average experienced a brief 2.1% rally, before retracting gains due to investor concerns over the short-term nature of the suspension.
The S&P 500 and Nasdaq Composite both saw gains in the tech and energy sectors, reflecting cautious optimism—but volatility remains high.

Investors interpret the suspension as a temporary relief rather than a long-term policy shift, prompting a “wait and watch” approach in traditional markets.

Crypto Market Reaction:

Interestingly, crypto assets like Bitcoin saw a more positive and immediate bounce, benefiting from the uncertainty in traditional equities. The risk-on sentiment pushed some investors toward digital assets as a potential hedge against geopolitical unpredictability.

Institutional Moves & Regulatory Momentum

Another critical development is the U.S. SEC's first public crypto task force meeting. The discussions suggest the possibility of clearer regulatory guidance, which the market is viewed positively. At the same time, Bitcoin ETFs continue to gain traction, with increasing inflows reflecting sustained institutional interest.

Geopolitical Undercurrents Driving Market Sentiment

De-dollarization: BRICS nations continue to push for alternative financial rails, increasing global demand for stablecoins.
Middle East & Asia: Cities like Dubai, Hong Kong, and Singapore are cementing their status as crypto havens, thanks to progressive regulations and government support.

Tech-Powered Sector Trends to Watch

Stablecoin Growth: Playing an increasingly critical role in forex and cross-border settlements.
AI x Crypto: Pioneering innovations in automated trading, fraud detection, and decentralized intelligence.
RWA Tokenization: Institutions are showing interest in tokenized assets, from real estate to government bonds.

Final Thoughts: What Lies Ahead?

Markets across the board are clearly in a state of flux. The tariff suspension has provided a short-term breather, but underlying uncertainties remain. While traditional markets grapple with macroeconomic and political questions, the crypto sector continues to build, adapt, and innovate.

Both investors and builders must stay alert. The next few months could shape the trajectory of finance in both the traditional and decentralized worlds.

What’s on your radar? Share your thoughts.

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Vision & Mission

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Drawing Our Line in the Sand: Fighting Fraud is the path to Mainstream Adoption of Digital Assets

EQX is committed to bridging the gap between decentralized and traditional finance by prioritizing transparency, security, and regulatory compliance. While embracing crypto's core principles of decentralization, we recognize the need for trust and accountability to drive mass adoption. By adhering to KYC and AML standards, we ensure a safe, user-friendly platform that empowers individuals while safeguarding against bad actors. Our mission is to create a reliable, transparent ecosystem that fosters confidence and accelerates the mainstream acceptance of digital assets.

· The Principles of Cryptocurrency at Odds with Traditional Finance
· The Role of Centralized Exchanges and our Commitment
· Why Play by the Rules?
· KYC and AML: Balancing Trust and Crypto’s Philosophy
· A Message to Bad Actors
· Transparency by Default
· The Road Ahead

The world of digital assets is evolving rapidly. What began with Bitcoin — a revolutionary idea of a decentralized, trustless financial system has grown into an expansive ecosystem of digital assets. Today, this includes not just cryptocurrencies but also tokenized real-world assets (RWA), decentralized finance (DeFi), and other blockchain-powered innovations.

This evolution is both exciting and challenging. While the space continues to redefine what’s possible in finance, it’s also become clear that the journey to mainstream adoption requires more than technology — it demands trust.

This notion of trust may seem contrary to the very philosophy that birthed Bitcoin. Satoshi Nakamoto envisioned a trustless payment system — one where cryptographic proof replaces reliance on intermediaries. However, the same characteristics that eliminate the need for trust also open the door for bad actors to exploit the system. The non-fungible, irreversible nature of blockchain transactions, while revolutionary, has perpetuated mass scams, fraud, and theft. Scandals like the collapse of FTX, where billions of dollars of user funds were mismanaged and lost, or schemes like OneCoin, which defrauded investors of billions, have shaken confidence in the industry. These events, among many others, have created barriers to adoption, leaving both users and regulators skeptical of cryptocurrency’s potential.

If left unchecked, this erosion of trust will deepen. Users will shy away from the ecosystem, regulators will increase scrutiny, and institutions will remain hesitant to embrace this technology. While Bitcoin might appear to be exploding popularity, it is in fact still early in its adoption cycle. This hesitancy and erosion of trust creates an invisible ceiling that prevents the early majority — the largest segment and critical for mass adoption — from joining in. While innovators and early adopters may tolerate the risks and complexities of crypto, the early majority requires reassurance and stability before making the leap. Without a trusted bridge, they will remain on the sidelines.

While Bitcoin might appear to be gaining popularity, this hesitancy creates an **invisible ceiling** that prevents the **early majority** — the segment necessary for mass adoption — from joining in.

Mass adoption requires more than technical innovation — it demands practical, incremental steps that lower the barriers for everyday users because users do not trust what they do not understand. The current landscape is too intimidating for those unwilling to endure the steep learning curve or risk their assets. True adoption means making cryptocurrency accessible to people who just want their financial tools to work, without having to understand private keys, gas fees, or cryptographic algorithms. For digital assets to reach their full potential, the experience must be seamless, intuitive, and reliable. It just needs to work.

At EQX, we believe centralized exchanges (CEX) can serve as critical gatekeepers in this journey. However, we acknowledge that centralized exchanges have had a rough history. Too often, they have taken shortcuts to bypass the resistance of regulators, leading to disastrous consequences. These shortcuts — be it lax security, insufficient compliance, or reckless risk management and trading practices — have contributed to high-profile failures, eroding trust and fueling the rise of decentralized alternatives. In many cases, centralized exchanges have failed in their duty to act as responsible stewards, leaving the industry fragmented and vulnerable.

We want our approach to be completely different. We recognize the immense responsibility of being a centralized exchange and the unique opportunity it provides to bridge the gap between crypto’s ideals and its future. While centralized exchanges may seem contradictory to the original bitcoin vision of eliminating trusted third parties, we believe we can co-exist and play an instrumental role in the transition to a broader, decentralized future. At EQX, we are on a mission to bridge the worlds of traditional finance (TradFi/Web2) and decentralized finance (DeFi/Web3), creating a unified platform that empowers users across both ecosystems. One thing that is clear is that neither TradFi or DeFi are going anywhere.

By integrating the security, compliance, and familiarity of Web2 with the innovation and transparency of Web3, we can accelerate adoption and bring digital assets into the mainstream.

The Principles of Cryptocurrency at Odds with Traditional Finance

To bridge the gap between crypto’s ideals and its future we must find balance. A way to stay true to the principles of transparency and empowerment while integrating responsibly into the broader financial ecosystem. This is where really difficult questions arise.

The ideals that underpin cryptocurrency are etched in history. Bitcoin’s creation was driven by a distrust of centralized institutions and a vision for a financial system where individuals — not gatekeepers — held the power. At its core, cryptocurrency embodies three principles:

• Transparency: Open, verifiable systems where trust is replaced by proof.

• Empowerment: Restoring financial control to individuals, free from centralized oversight.

• Decentralization: A world where financial systems don’t rely on single points of failure.

These principles have inspired millions and catalyzed a movement, but as cryptocurrency has matured, it has also revealed gaps.

The realities of fraud, scams, and rugpulls reveal the need for regulatory oversight creating significant roadblocks to broader adoption.

To bridge the gap between crypto’s ideals and its future we must find balance. A way to stay true to the principles of transparency and empowerment while integrating responsibly into the broader financial ecosystem. This is where really difficult questions arise.

At the intersection of technological innovation and systemic transformation lies a critical truth: financial systems are never neutral. I believe we can all unanimously agree to condemn the funding of terrorism, enabling financial crimes, or perpetuating ponzi schemes. The truth is that the very same controls and regulations designed to prevent these crimes may also limit legitimate economic participation, or worse, be purposefully corrupted and weaponized to become political instruments of control. Thus, decentralization represents more than a technological shift — it’s a philosophical commitment to distributed trust, where no single entity can unilaterally define acceptable economic behavior.

The core question isn’t whether we can eliminate all risks. It’s how we build a financial ecosystem that respects individual agency while maintaining responsible safeguards. How do we create a system that protects individual freedom without becoming a playground for bad actors? This is the delicate balance we are thinking about.

Our vision isn’t about tearing down existing structures — it’s about empowering both users and global regulators to reimagine regulation in the context of complete transparency. We’re not asking to bypass accountability; we’re demanding a more transparent future that empowers individuals while maintaining robust, ethical safeguard in order to participate in the global financial ecosystem.

The Role of Centralized Exchanges and our Commitment

While the DeFi ecosystem has proven the potential of and benefits of decentralized systems, centralized exchanges still play a critical role in making cryptocurrency accessible to the masses. They provide:

Robust Market Infrastructure: By creating powerful liquidity engines, these platforms transform fragmented markets into cohesive, efficient ecosystems. High-volume trading, seamless fiat conversions, and significantly reduced transaction costs become the new standard.
User-Centric Design: These platforms solve the most fundamental barrier to crypto adoption: complexity. By developing intuitive interfaces and comprehensive support systems, centralized exchanges translate complex technological concepts into simple, approachable experiences. What was once intimidating becomes accessible, turning potential investors into confident participants.
Project Validation and Growth: Centralized exchanges are more than trading platforms. A Tier-1 exchange listing can at times be a seal of institutional approval. These platforms provide projects with critical validation, expanding their investor base from crypto-native speculators to mainstream financial participants.
Trust and Security at Scale: Acting as sophisticated intermediaries, centralized exchanges build the trust infrastructure that gives users confidence in an emerging financial landscape. They do not just facilitate trades; they create the security frameworks that make crypto accessible to the risk-averse majority.

However, centralized exchanges come with responsibilities. They are guarantors of trust, and when they fail — as some have in spectacular fashion — the entire industry suffers.

At EQX, we understand the weight of this responsibility. Our mission is to drive the mass adoption of digital assets through radical transparency and the simplification of cryptocurrency experience.

To that end, as a centralized exchange, we acknowledge that certain trade-offs between decentralization and accessibility are necessary for mass adoption. While DeFi platforms focus on anonymity, we provide protection and critical safeguards to our users and community to give users confidence to transact safely on our platform.

Our line in the sand is clear: We will not perpetuate or enable malicious activities. However, we have the responsibility to you, our users, to balance convenient access with proper regulatory compliance and usability while ensuring that all transactions are legitimate and protected by institutional-grade security. We also have a responsibility to protect customers’ interests first and foremost, ensuring that any 3rd party requests or action we take is lawful, justified, and aligned with the principles of honesty, fairness, and transparency. By striking this balance, we believe cryptocurrency can fulfill its promise of empowering individuals while responsibly integrating with the broader global financial system.

Why Play by the Rules?

Mass adoption of cryptocurrency requires a fundamental change of regulatory engagement. While many exchanges resist regulatory frameworks, viewing them as barriers to innovation. We see a different strategic imperative: regulations can be the bridge between emerging technology and mainstream financial integration. Frontier compliance is about pushing the boundary and continued discourse with regulators, market participants, and users alike.

Our Regulatory Strategy:

Enabling Systematic Adoption: Regulatory clarity provides the essential infrastructure for both consumer and institutional confidence. Clear, well-defined guidelines transform uncertainty into opportunity, creating a stable environment for cryptocurrency integration.

User Protection as Our North Star: Robust regulatory protocols are not constraints but sophisticated risk management mechanisms. By implementing rigorous Know Your Customer (KYC) and Anti-Money Laundering (AML) frameworks, we proactively safeguard user interests and create a more secure financial ecosystem.

Credibility as a Strategic Weapon: Every regulatory collaboration is a chance to reshape perceptions. We’re not just following rules; we’re showing the world that crypto can be responsible, transparent, and transformative.

At EQX, we view regulatory compliance as a strategic advantage. These regulations are not popular among crypto purists, but they are essential to building a sustainable, credible financial technology ecosystem. We are hoping to not just adapt to regulations — we want to shape the future of financial innovation.

KYC and AML: Balancing Trust and Crypto’s Philosophy

For many crypto enthusiasts, KYC and AML feel at odds with Bitcoin’s original ethos of anonymity and privacy. The idea of providing personal information to a centralized exchange may seem antithetical to a trustless, decentralized system. Concerns often include:

Loss of Anonymity: Fear of financial activities being tracked, especially in restrictive regions.
Data Privacy Risks: Risk of data breaches exposing sensitive information.
Philosophical Objections: Resistance to centralized oversight in any form.

We respect these concerns and acknowledge the vital and important role DeFi plays in preserving anonymity. DeFi’s permissionless, trustless architecture is an invaluable innovation. DeFi deserves to thrive alongside centralized systems.

However, this is not our fight. We will continue to embrace and support DeFi’s role in the larger ecosystem. However our mission is to provide a secure and reliable platform for every crypto user across to interact easily and safely. To do so, we must adhere to existing financial regulations, including KYC and AML protocols. These measures are essential for:

Enabling Large-Scale Transactions: Global crypto adoption requires compliance with international standards to prevent illicit activities.
Protecting Users: KYC fosters accountability and reduces vulnerabilities like scams and fraud.
Paving the Way for Institutional Adoption: Institutions and governments demand robust compliance before embracing crypto.

We take this responsibility seriously, balancing compliance with the rights of our users by collecting only essential data, partnering with trusted providers, and operating with transparency.

A Message to Bad Actors

Let’s be clear: EQX is not a platform for illegal activity. From day one, our compliance measures are designed to detect and prevent misuse, ensuring that bad actors have no place here.

But our commitment goes beyond compliance. We aim to empower our users by providing tools and insights to help them navigate the ever-changing landscape of risk. Just as you might monitor your credit score in real time, we want to give you the ability to understand how your actions such as recent transactions or logging in from new IP addresses influences your risk profile.

By keeping you informed about changes to your context and potential risk factors, we help you take proactive steps to safeguard your account and reputation. Whether it’s a notification about unusual activity or guidance on mitigating risks, our goal is to give clarity back into your hands.

At the same time, we stand for fairness. If a regulation or request oversteps, such as an improper search or seizure demand, we will fight to protect our users and their rights.

Transparency by Default

At EQX, trust is built on more than compliance — it’s built on transparency by default. This means:

Operational Clarity: Sharing how we make decisions and how our systems work.
Financial Transparency: Providing real-time proof of reserves to show users their assets are secure.
Government Requests: Disclosing lawful requests we receive and how we respond.

EQ Exchange’s commitment to transparency.

The Road Ahead

Cryptocurrency has the potential to redefine global finance, but achieving this vision requires trust, transparency, and responsible integration into the broader financial ecosystem.

We at EQX are committed to bridging the worlds of decentralization and centralized platforms by empowering users, collaborating with regulators, and staying true to crypto’s founding principles. I believe that mass adoption depends on embracing regulations to enable safe global transactions while respecting user privacy and championing transparency — not just as a compliance measure, but as a core value. By holding ourselves to the highest standards and disclosing our financial statements in real-time, along with how we operate, we invite users and the community to self-regulate us. This level of openness ensures accountability while fostering trust and confidence in our platform.

We hope the crypto community recognizes that, as a centralized exchange, we have a unique opportunity to make a difference. Our line in the sand is clear: we are committed to honesty, transparency, accountability, and pushing for mass adoption while supporting the broader ecosystem.

We believe that centralized exchanges can play a critical role in advancing the shared goals of the crypto community, bridging traditional and decentralized finance and bringing digital assets into the mainstream. Even if you don’t fully align with the role of centralized exchanges, we hope you can support what we’re doing or, at the very least, understand the principles we stand by and the contribution we aim to make to the space.

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Vision & Mission

x mins read

Reflecting on the Promise of Cryptocurrencies: A Roadmap to Mass Adoption

Cryptocurrency has the potential to transform finance, but widespread adoption is still hindered by challenges like complex user experiences, trust issues, and regulatory uncertainty. To bridge the gap from early adopters to the broader public, the industry needs to simplify interfaces, enhance transparency, improve security, and establish clear regulatory frameworks. Educating users and fostering trust are also crucial. Addressing these barriers will pave the way for crypto to become a mainstream financial tool, integrated into everyday transactions globally.

Cryptocurrency has been hailed as the future of finance, promising decentralization, security, financial inclusion, and freedom. Built on the core tenets of an elegant paper by Satoshi Nakamoto, it was designed to establish a peer-to-peer system that could transact without the need to trust any person or central authority. The cornerstone of crypto was a public ledger — transparent, open, and verifiable by any and every computer on the network. I first learned about Bitcoin on a forum thread on Offtopic.com and was immediately intrigued and enamored. I fell into a rabbit hole, and months later, I found myself building an array of AMD R9 280X mining servers and joining the network in 2014.

However, despite the decade that has passed, widespread adoption remains elusive. Thousands of ambitious cryptocurrency projects have come and gone, each with varying promises to democratize, unify, and expand adoption. Today, we estimate that over 550 million users have, in some form or another, interacted with crypto. If we consider the total addressable market (TAM) to be 5.6 billion people — representing the 70% of the global population with access to the internet or wireless networks — these crypto users are primarily innovators and a segment of early adopters, comprising the first 9% of any new technology’s adoption curve.

But the critical reality is that we have not even fully crossed into the early adopter phase, meaning there is still a significant opportunity ahead — a 345 million user opportunity. Looking further ahead, crossing the product chasm from early adopters to the early majority is one of the most challenging phases in a product’s lifecycle. Early adopters are willing to take risks on new technologies, valuing innovation over stability, but the early majority is more pragmatic — they require proven solutions that integrate seamlessly into their lives. This chasm exists because what excites early adopters can often overwhelm or confuse the early majority.

Bridging the Divide

Successfully crossing this gap is crucial because it drives a product from a niche innovation into the mainstream channel to be a ubiquitous part of global finance. Failure to bridge this divide can lead to stagnation, where a product never fully achieves its market potential. The question now is, what must the crypto industry do to bridge this gap? How do we evolve from catering to tech-savvy pioneers to meeting the needs of the broader, more cautious early majority?

Achieving this will require a strategic focus on simplifying the user experience, building trust, and ensuring regulatory clarity — steps that will pave the way for the next wave of mass adoption. Only by addressing these challenges can we unlock the vast potential of cryptocurrency, bringing the rest of the early majority — a potential 1.9 billion users worldwide — into the fold.

During my time at Google, we were intentionally thinking about how to build products for the next billion users — those in regions with diverse languages and limited access to technology. The principles and challenges we faced then are strikingly similar to those we encounter in the crypto industry today. Designing features for users who may not have smartphones required us to think creatively about simplicity and accessibility — lessons that are directly applicable to making crypto more approachable for those without a deep understanding of the technology. As we work to bring crypto to the early majority, it’s clear that the road to mainstream acceptance is paved with significant hurdles.

AI: Increase efficiency versus building trust

The transition from early adopters to the early majority in crypto requires overcoming deep-seated anxieties about managing money, particularly when using unfamiliar technology. The complexity of setting up wallets, securing private keys, and navigating blockchain transactions can be overwhelming. This anxiety is further intensified as technology advances toward automation, especially in customer service. For example, while AI chatbots are increasingly replacing human interaction, in financial matters, this often exacerbates user stress — particularly when users find themselves stuck in frustrating AI loops, unable to reach a real person when they need reassurance the most.

To cross the chasm and appeal to the early majority, the crypto industry must focus on creating solutions that alleviate these fears rather than amplify them. One way to do this is by leveraging AI not just for automation, but for enhancing user confidence. For example, AI could be used to predict and communicate potential delays in transactions by analyzing historical data, allowing users to have a more accurate expectation of when their funds will arrive. This not only improves transparency but also builds trust by empowering users to make more informed decisions.

The Complexity Barrier

One of the most significant obstacles to crypto adoption is the sheer complexity of the ecosystem. For the average user, the crypto world can seem like an impenetrable maze of technical jargon, complex processes, and unfamiliar concepts. In the early days of the internet, the learning curve was similarly steep, but over time, we saw the rise of user-friendly interfaces that democratized access. Crypto needs to undergo a similar transformation.

Today, using cryptocurrency often requires navigating complicated interfaces, understanding private keys, and grappling with concepts like decentralized exchanges, gas fees, and smart contracts. These barriers to entry create an environment where only the technically savvy or highly motivated can thrive. But what about the everyday user? To achieve mass adoption, we must simplify the user experience, creating use cases that even those who have never heard of blockchain can interact with effortlessly.

The Trust Paradox

Ironically, while blockchain technology was designed to create a trustless system, the human element of trust remains a significant barrier to adoption. How does one start using crypto? If there are no knowledgeable users in your network, you might find yourself seeking advice from a self-proclaimed crypto guru who, for a fee, will teach you how to buy and sell crypto and perhaps even how to become a profitable trader. Unfortunately, these “teachers” often lead novices down paths filled with speculative risks and meme coins — rarely with positive outcomes.

Moreover, the crypto industry’s history is marred by high-profile hacks, scams, and instances of market manipulation, all of which have contributed to a pervasive trust deficit. This lack of trust isn’t just about the technology; it extends to the platforms, exchanges, and even the currencies themselves. For the average person, the risk of losing their money or being duped outweighs the potential benefits of engaging with the crypto market.

The User Experience Gap

The current crypto landscape is sorely lacking in consumer options that are easy, simple, and intuitive. Many existing platforms and wallets assume a level of technical knowledge that most potential users simply don’t possess. This results in several critical issues:

Intimidating Interfaces: Crypto exchanges and wallets often feature cluttered interfaces filled with charts, order books, and technical indicators that can overwhelm newcomers. For someone unfamiliar with the world of finance or technology, this can be a major deterrent.
Complicated Onboarding: Setting up a wallet, securing private keys, and understanding blockchain addresses can be daunting for those unfamiliar with the technology. The fear of making a mistake — such as losing access to funds permanently due to a misplaced private key — discourages many from even starting.
Limited ‘Beginner-Friendly’ Options: While some platforms have made strides in simplifying their user experience, truly intuitive and straightforward options remain scarce. Until there are more accessible entry points into the crypto ecosystem, adoption will remain limited to those willing to invest significant time in learning.

Regulatory Uncertainty

The regulatory landscape surrounding cryptocurrencies is another significant hurdle to mass adoption. Governments around the world have taken vastly different approaches to crypto, ranging from outright bans to full-fledged support. This patchwork of regulations creates uncertainty for users, businesses, and developers.

For mass adoption to occur, there needs to be a clear, consistent regulatory framework that provides protections for consumers without stifling innovation. Users need to know that they can use cryptocurrencies without running afoul of the law, and businesses need the confidence to build and invest in the space.

Bridging the Gap to Mass Adoption

So, how do we overcome these barriers? The roadmap to mass adoption will require coordinated efforts across the entire ecosystem — from developers and businesses to regulators and educators.

Simplifying the User Experience: We need to focus on designing products that are as intuitive as they are powerful. This means creating wallets, exchanges, and other tools that anyone can use, regardless of their technical background. The goal should be to make interacting with crypto as simple as sending an email or making an online purchase.
Building Trust Through Transparency: To overcome the trust deficit, we must emphasize transparency at every level. This includes not only the blockchain itself but also the operations of exchanges, wallets, and other service providers. Trust must be earned through consistent, transparent practices that protect users and their assets.
Help Users Help Themselves: Anticipate potential user errors and, throughout the transaction process, guide users with tooltips and walkthroughs that highlight details they may overlook. Ensure users understand the implications of their actions, particularly that crypto transactions cannot be reversed.
Security First Simplified: To achieve mass adoption, we must make security seamless for users while maintaining the highest standards. By integrating advanced security measures like passkeys, facial recognition, or fingerprint authentication as well as understanding unique user context we can enhance protection with minimal friction. Our approach ensures that security is intuitive and robust, making it easy for users to stay safe without compromising on convenience.
Establishing Clear Regulatory Frameworks: Engaging with regulators to create clear, supportive frameworks that protect users without hindering innovation is essential. The industry must work proactively with governments to ensure that the regulatory environment encourages growth and protects consumers.
Educating the Masses: Finally, education will play a pivotal role in driving adoption. This includes not only teaching people how to use cryptocurrencies but also helping them understand the underlying technology and its potential. Financial literacy programs that incorporate crypto education can demystify the space and empower more people to participate.

Conclusion

The promise of cryptocurrency is nothing short of transformative. Imagine a future where cryptocurrency is as ubiquitous as credit cards, enabling people to choose to transact freely within their borders just as easily as they do across them. Transactions near and far would be seamless and instantaneous, free from exorbitant fees and bureaucratic delays, with the confidence that the mechanism powering the currency is as transparent as the code it’s built on. The allure of this promise is undeniable.

If we can overcome the significant barriers before us — by simplifying the user experience, fostering trust through true transparency, enhancing security, establishing clear and supportive regulations, and educating the masses — we have the opportunity to cross the chasm and reach the early majority. Success here would place cryptocurrencies alongside the likes of everyday financial tools, embedding them into the fabric of global commerce and fundamentally reshaping how the world transacts. This is the future we can achieve, and it’s one worth striving for.

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Vision & Mission

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Profit vs. Principles: Why Building Customer Trust is Creating Long Term Shareholder Value

Financial institutions and crypto exchanges are increasingly prioritizing short-term profits over customer value, eroding trust and stability. In contrast, companies like Cost Plus Drugs and Costco demonstrate that ethical pricing, transparency, and long-term focus can build customer loyalty and success. A shift towards customer-centric practices, fair fees, and financial education is needed to create a more sustainable and equitable financial system.

In today’s financial landscape, a troubling trend has emerged: financial institutions increasingly prioritize short-term profits over genuine customer value. This relentless pursuit of profit has overshadowed the commitment to serving customers. Jeff Bezos in his annual letters to shareholders since 1997 has continued to iterate that focusing on the customer to create customer value will in the long term create shareholder value. His unwavering commitment to customer satisfaction has solidified Amazon’s position as a leader in the global marketplace. Yet, when we look at the current financial and crypto ecosystems, the focus on short-term gains is eroding consumer trust and threatening the stability of our financial systems.

The Profit-First Mentality

At the core of this issue lies a profit-first mentality that has seeped into both traditional financial institutions and crypto exchanges. While profitability is essential for business survival and growth, an extreme focus on short-term gains and shareholder value has dangerously neglected customer interests.

Traditional Financial Institutions

Banks and other financial institutions have long been criticized for putting profits ahead of customer welfare. This is evident in several predatory practices that exploit rather than serve consumers:

Predatory Lending Practices: Payday loans with exorbitant interest rates, and credit cards with steep APRs, take advantage of vulnerable individuals, prioritizing short-term profits over the long-term financial health of their customers.
Complex Financial Products: Banks create and push complex financial instruments that generate high fees, often at the expense of customer understanding and benefit.
Inadequate Customer Service: Cost-cutting measures reduce customer support, making it difficult for customers to resolve issues or receive personalized advice.
Artificial Friction: Banks create unnecessary barriers to prevent customers from canceling products, such as requiring balance protection plans to be canceled via fax — a method most people no longer use. These tactics are designed to retain customers through inconvenience rather than offering genuine value.

Crypto Exchanges

Cryptocurrency was born from a vision of decentralization and financial empowerment, but many crypto exchanges have fallen into the same traps as traditional financial institutions:

High Trading Fees: Some exchanges charge exorbitant fees, especially during peak trading times, prioritizing profit over accessibility.
Artificial Withdrawal Barriers: Many exchanges impose high withdrawal fees, often calculated as a percentage of the withdrawal amount, discouraging users from moving their funds off the platform.
Hidden Fees and Spreads: Some exchanges obscure the true cost of transactions by not showing the spread prices or hiding fees within the pricing. This lack of transparency makes it difficult for users to understand the real cost of their trades.
Aggressive Marketing of High-Risk Products: Promoting highly leveraged trading options to inexperienced users, leading to significant potential losses.

Telecom Industry: A Parallel in Non-Financial Sectors

While not directly a financial institution, the telecom industry has long operated in a similar fashion, leveraging its near-monopoly status to engage in underhanded tactics designed to maximize profits at the expense of customer clarity and fairness:

Complex Billing Plans: Cell phone bills and phone plans have been deliberately crafted to confuse customers, with complex pricing structures that often lead to overcharges.
Confusing Phone Bills: Phone bills were deliberately designed to be confusing, making it difficult for customers to pinpoint where overages occurred.
Creative Overcharges: Telecom companies invented ways to increase revenue, such as limiting text messages on certain plans and charging up to $0.15 per text message — an excessive fee that generated billions in profits. These practices were intentionally designed to catch customers off guard and capitalize on their lack of understanding.

The Cost of Misaligned Incentives

The focus on short-term profits and shareholder value comes at a significant cost:

Erosion of Trust: Consumers increasingly view financial institutions and exchanges as adversaries rather than partners in their financial journey.
Financial Instability: Risky practices driven by profit motives can lead to market instabilities and economic downturns.
Widening Wealth Gap: As institutions prioritize wealthy clients and high-volume traders, average consumers are left with subpar services and fewer opportunities for financial growth.
Regulatory Backlash: The focus on profits over consumer protection invites stricter regulations, which can stifle innovation and increase costs for all participants.

The Model of Integrity and Fair Pricing

Contrast this with companies like Cost Plus Drugs by Mark Cuban and Costco. These companies have built incredibly successful businesses on principles of fairness and transparency in pricing, standing in stark contrast to the profit-maximizing approaches of many financial institutions.

Cost Plus Drugs: A Case Study in Ethical Pricing

Cost Plus Drugs, founded by Mark Cuban, has taken a bold stand against the pharmaceutical industry’s long-standing practices of inflated pricing and opaque cost structures. In a sector where consumers often struggle to understand why their medications cost so much, Cost Plus Drugs offers a refreshingly transparent approach. The company operates on a simple yet revolutionary model: a 15% markup on the wholesale price of drugs, plus shipping. There are no hidden fees, no convoluted pricing tiers, and no confusing insurance hoops to jump through — just clear, straightforward pricing.

This transparency is not just a marketing strategy; it’s a fundamental shift in how the pharmaceutical industry can — and should — operate. By stripping away the layers of obfuscation that have long shrouded drug pricing, Cost Plus Drugs empowers consumers to see exactly what they are paying for. This model not only reduces costs for patients but also challenges the status quo, forcing other companies in the industry to reevaluate their pricing strategies. In an era where medical expenses can be crippling, the ethical pricing model of Cost Plus Drugs provides a blueprint for how businesses can prioritize consumer value without sacrificing profitability.

The Costco Model: Integrity in Action

Costco is another shining example of how integrity in pricing can lead to long-term success and customer loyalty. Unlike many retailers that constantly fluctuate prices based on market trends and profit margins, Costco adheres to a strict policy of charging a flat margin — no more than 14% — on all its products. This approach is not only rare in the retail world but also serves as a testament to Costco’s commitment to delivering value to its members.

What sets Costco apart is its unwavering commitment to passing savings directly to consumers. Even when the company negotiates lower prices with its vendors, those savings are immediately reflected on the shelves. This policy of transparency and fairness has cultivated a deep trust between Costco and its customers, who know they are always getting the best possible deal.

As Charlie Munger, a long-time advocate of Costco’s business model, has pointed out, Costco’s success is not merely the result of a good idea — it’s the outcome of decades of disciplined execution. Munger has often emphasized that Costco’s ability to maintain this level of integrity over time is what truly sets it apart. The company’s dedication to its customers isn’t just a business strategy; it’s a cultural commitment that permeates every aspect of its operations. By consistently delivering value, Costco has built an empire founded on trust — a rare commodity in today’s market-driven economy.

Realigning Incentives: A Path Forward

To create a more sustainable and equitable financial ecosystem, we need a fundamental shift in how financial institutions and crypto exchanges operate:

Long-Term Value Creation and Ethical Innovation: Institutions should focus on creating long-term value for customers and developing new products that genuinely address customer needs, rather than just boosting short-term profits.
Transparent Fee Structures: Implement clear, fair, and justifiable fee structures that align with the value provided to customers.
Education and Empowerment: Invest in financial literacy programs and provide tools that empower customers to make informed decisions.
Stakeholder Capitalism and Regulatory Collaboration: Adopt a model that considers the interests of all stakeholders — customers, employees, communities, and shareholders — and work proactively with regulators to create consumer-protective frameworks without stifling innovation.

Conclusion

The current misalignment between the incentives of financial institutions and crypto exchanges and the values of their customers is unsustainable. It’s time for a paradigm shift that places customer value at the center of the financial ecosystem. By realigning incentives, we can build a more trustworthy, stable, and inclusive financial future.

But this transformation won’t be easy. It requires a concerted effort from consumers to demand better and from industry leaders to pioneer this change. Only by working together can we create a financial system that truly serves everyone’s interests — not just those of shareholders.

As we move forward, the challenge is clear: How can we ensure that the pursuit of profit doesn’t come at the expense of consumer trust? And what role will you play in this transformation?

Vision & Mission

x mins read

The Misalignment of Incentives in the Finance and the Crypto Industry: A Call for Transparency

Financial institutions, both traditional and crypto, often prioritize profit over customer protection, leading to a lack of transparency and eroded trust. Scandals like FTX highlight the ongoing issues, even with blockchain's potential for transparency. Consumers face a choice between large, outdated institutions and unregulated crypto platforms. A shift toward transparency, innovation, and customer focus is needed to rebuild trust and ensure long-term stability in finance.

Since the inception of money, financial institutions have always existed as gatekeepers, managing the flow of capital across economies. For centuries, these banks and institutions have operated as for-profit centers, driven by a relentless pursuit of financial gain. As Charlie Munger aptly put it, “Show me the incentive, I’ll show you the behavior.” This profit motive has led to a series of misaligned incentives, where the protection of customer assets often takes a backseat to maximizing returns.

This misalignment has had devastating consequences. From the infamous collapse of Enron in 2001, where executives concealed massive debt through fraudulent accounting practices, to the 2008 financial crisis, driven by the greed-fueled perpetuation of toxic mortgage-backed securities (MBS), history is littered with examples of financial institutions prioritizing their bottom line over the well-being of their client hoping the government won’t let them fail.

Today, we find ourselves at another crossroads. Despite countless opportunities to change, the financial industry has resisted, maintaining its opacity and clearing the way for the rise of cryptocurrencies. These digital assets presented a new path — a decentralized financial system built on trustless infrastructure, public ledgers, and full transparency on-chain. Bitcoin and the broader cryptocurrency movement have grown spectacularly, capturing the imagination of millions. Yet, despite their promise, the crypto industry faces similar challenges, with fraud and deception often occurring off-chain — most recently with the collapse of FTX — proving that the transparency problem persists across both sectors.

The Financial Industry: An Opaque Giant

Traditional financial institutions have long been criticized for their lack of transparency. The 2008 financial crisis was a stark reminder of how these institutions, driven by profit, engaged in risky behaviors that were not fully disclosed to their clients or regulators. Despite efforts to increase transparency through regulations like the Dodd-Frank Act, consumers still struggle to access clear and honest information about the financial products they rely on.

This opacity erodes trust and leaves consumers in the dark, unable to make informed decisions about their financial futures. The “too big to fail” mentality and the complacency of legacy institutions create a false sense of security, where innovation and customer interests are often sidelined in favor of maintaining the status quo.

The Crypto Industry: Transparency in Theory, Not Yet in Practice

Cryptocurrencies were born out of a vision for a decentralized, transparent financial system. At the heart of this vision lies blockchain technology, which is designed to be inherently transparent, recording every transaction on a public ledger accessible to anyone. In theory, this innovation should eliminate the need for trust in intermediaries and mark the beginning of a new era in financial transparency.

If everything were on-chain and cryptocurrency adoption were universal, the issues of fraud and opacity would be greatly reduced. A world where every transaction is recorded on a public ledger would significantly limit the opportunities for deception that have long plagued both traditional finance and certain areas of the crypto industry. But the reality is, cryptocurrency isn’t ubiquitous yet. Until we achieve mass adoption in crypto, many activities will continue to occur off-chain — where transparency is lacking and vulnerabilities persist.

The path forward has proven to be more complex. The crypto industry has seen its share of scandals and fraud, with high-profile failures like Mt. Gox and FTX exposing serious off-chain weaknesses. While blockchain technology itself offers transparency, the industry still faces significant challenges, lacking the necessary safeguards and regulatory frameworks to effectively protect consumers. These gaps leave room for bad actors to exploit, underscoring the need for continued innovation and broader adoption to fulfill the original promise of cryptocurrency.

How do Consumers Choose Who to Trust: the Biggest or the Oldest?

In today’s financial landscape, consumers often find themselves in a precarious position, forced to place blind trust in institutions that have repeatedly failed them. Whether it’s the largest banks, resting on their size and the “too big to fail” mentality, or the oldest institutions, relying on their long-standing reputation, the issue is the same: a lack of true innovation and a failure to prioritize customer interests.

These institutions often create a false sense of security, assuming that their legacy or sheer scale is enough to maintain customer trust. But this mindset stifles innovation and discourages efforts to enhance the user experience or add real value. Misaligned incentives exacerbate the problem. Financial corporations, driven primarily by profit motives, tend to focus on short-term gains and shareholder value at the expense of long-term customer protection.

This troubling dynamic leaves consumers at the mercy of institutions that are neither motivated to improve nor incentivized to safeguard their interests. It highlights the urgent need for a paradigm shift toward a more customer-centric approach in the financial industry — one that emphasizes transparency, accountability, and a genuine commitment to serving the long-term needs of their clients.

The Path Forward: Embracing Transparency

Looking back, I believe that transparency isn’t just a regulatory checkbox — it has the potential to be the foundation of trust and the future of finance. The question is:

Can a company truly innovate and challenge the status quo by prioritizing clear communication, regulatory compliance, and technological advancement?
Can complete transparency compel financial institutions to adopt more conservative practices, while empowering customers to hold them accountable for risky behavior?

I don’t believe complete transparency is right for every company, but when it comes to the institutions I trust with my money, I absolutely want them to be more conservative. As a consumer, I don’t benefit when a bank takes on more risk to increase its profits — so why should I be exposed to that risk? It’s like entrusting your valuables to a security company that decides to cut corners on safety measures just to save costs. You’re the one left vulnerable, while they pocket the difference.

The financial and crypto industries are at a critical juncture. The erosion of transparency has led to a deep mistrust among consumers. But as we look toward the future, the question remains: How can companies shift their self-perception and redefine their roles in a more transparent financial landscape? Will they even want to? And what can consumers do to change things and what can they actually expect from these institutions?

Stay tuned for Part 2 as we continue exploring the evolution of trust in finance and how transparency can reshape the industry.

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Crypto Basics

x mins read

The Rising Cyber Risks in Web3: How to Safeguard Blockchain and Crypto Platforms

Web3 faces growing cyber risks, with millions stolen in recent hacks, including the $73 million in January 2025. Centralized and decentralized platforms, as well as Web3 wallets, are prime targets for phishing, malware, and AI-powered scams. State-sponsored attacks add to the threat. Strengthening security through multi-sig wallets, smart contract audits, and decentralized identity solutions is crucial. Users should protect themselves with hardware wallets, 2FA, and cautious online practices to safeguard assets.

Web3 was built on the promise of decentralization, security, and financial sovereignty. Yet, as the space grows, so do the threats. From exchange hacks draining millions to state-sponsored cyber espionage and AI-powered scams, the crypto and blockchain industry is facing relentless attacks. In January alone, hackers stole $73 million across 19 incidents, marking a staggering 900% increase from December 2024. Now, with the recent Bybit hack, this number has surged even higher, further highlighting the urgent need for better security in the crypto space.

However, Bybit’s response to the attack has set a strong example of how exchanges should handle such incidents. The platform acted swiftly, suspending affected accounts, reinforcing security measures, and assuring users that user funds remained safe due to their robust risk management policies.The risks are real, and the need for better security solutions in Web3 has never been more urgent.

Crypto Hacks: The Achilles’ Heel of Web3

Web3 platforms, particularly centralized finance (CeFi) services, continue to be prime targets for cybercriminals. The most significant January 2025 hack occurred on Phemex, a Singapore-based exchange, where attackers drained over $69 million, accounting for 93% of total crypto-related losses that month.

This attack is just another chapter in the long history of crypto exchange breaches, reminiscent of past disasters like:

Mt. Gox (2014) – $460 million vanished, setting the stage for future exchange vulnerabilities.
Binance (2019) – $40 million lost in a coordinated attack exploiting API keys and user accounts.
FTX Collapse (2022) – A mix of fraud and poor security led to billions in missing funds.

Even decentralized finance (DeFi) , which many considered to be more secure than centralized platforms, has suffered major breaches. The Ronin Bridge hack (2022) resulted in $620 million stolen, one of the biggest exploits in crypto history. While January 2025 saw minimal DeFi losses, the vulnerabilities remain, with cross-chain bridges, smart contract bugs and flash loan attacks being constant threats.

Cross-chain bridges: Systems that allow assets to be transferred between different blockchains, often targeted due to their complexity.
Smart contract bugs: Coding errors in self-executing contracts that hackers can exploit to steal funds.
Flash loan attacks: Exploits where attackers take uncollateralized loans to manipulate the market for profit.

Web3 Wallet Exploits and Private Key Theft

Web3 security isn’t just about exchanges—self-custody wallets are also at risk. We’ve seen multiple cases of:

Phishing attacks where fake wallet apps trick users into exposing their seed phrases.
Private key compromises due to malware-infected browser extensions.
Smart contract vulnerabilities that allow attackers to drain wallets through malicious approvals.

Users have learned the hard way that “not your keys, not your crypto” isn’t enough—self-custody also requires strong security practices like hardware wallets, multi-sig protection, and revoking unnecessary permissions. Social engineering attacks are also a risk, where scammers attempt to manipulate individuals into revealing sensitive information like private keys or recovery phrases.

Generative AI: The New Weapon for Web3 Scammers

A Sophos report revealed that 89% of IT leaders fear AI-generated threats,and it’s easy to see why. Scammers are now using AI to automate social engineering attacks, including:

Deepfake Scams: AI-generated videos and voices are being used to impersonate project founders and trick users into sending funds.
AI-Powered Phishing: Fake customer support bots lure victims into revealing their private keys or signing malicious transactions.
Automated Smart Contract Exploits: AI-assisted code review tools help hackers find vulnerabilities faster than ever.

These tactics are eerily similar to the 2019 AI-driven deepfake scam, where criminals used synthetic voice technology to impersonate a CEO and steal $243,000. The next generation of AI-powered scams in Web3 will likely be even more convincing and widespread.

State-Sponsored Attacks: A Silent Threat to Web3

Cyberwarfare is no longer just about political espionage—it’s now targeting the financial infrastructure of the future. Recently, UK opposition leader Sir Keir Starmer was forced to abandon his personal email due to a suspected Russian hack, part of a broader campaign affecting British Eurosceptics and intelligence officials.

This pattern mirrors past state-backed attacks on Web3, such as:

North Korea’s Lazarus Group –Responsible for stealing over $1 billion from crypto projects, including the Ronin Bridge exploit.
Chinese APT Groups – Targeting crypto exchanges, DeFi protocols, and blockchain developers to gain access to funds and technology.
Russian Cyber Units – Previously linked to attacks on European political figures, they may also be targeting Web3 founders and developers.

As the crypto industry becomes increasingly intertwined with global finance, expect more nation-state actors to go after blockchain projects, exchanges and decentralized protocols.

The Healthcare Paradox: Web3’s Role in Protecting Patient Data

Web3 isn’t just about finance—it’s also becoming a key player in decentralized identity and data security. This is crucial given the recent hack on Connecticut’s Community Health Center, which exposed 1 million patients’ medical records, including social security numbers, medical histories, and insurance details.

Blockchain-based solutions like decentralized identity (DID) and encrypted health records could help prevent these types of breaches by:

Giving patients full control over their medical data with private key access.
Eliminating centralized points of failure where hackers can steal bulk records.
Providing immutable audit trails to detect unauthorized access attempts.

Web3 technology has the potential to revolutionize data security, but adoption is still in its early stages. Until then, traditional industries remain highly vulnerable to cyber threats.

The Secure Boot Bypass: A New Era of Undetectable Crypto Malware

One of the most alarming cybersecurity developments is a new UEFI (Unified Extensible Firmware Interface) vulnerability (CVE-2024-7344), which allows attackers to bypass Secure Boot and deploy undetectable malware.

For Web3, this means:

Crypto wallet infections at the hardware level, making malware nearly impossible to remove.
Exchange and trading platform exploits, where compromised firmware can steal credentials and drain funds before detection.
DeFi governance attacks, where malicious actors could manipulate smart contracts by gaining deep system-level access.

This type of firmware attack is reminiscent of the MoonBounce malware (2022), which was attributed to Chinese hackers. As Web3 security evolves, firmware protection must be a priority to prevent these advanced threats from spreading.

The Future of Web3 Security: Time for Proactive Defense

With $2.3 billion lost to crypto hacks in 2024, the Web3 community must take cybersecurity seriously. The future of decentralization, digital assets and blockchain innovation depends on building stronger defenses against hackers and scammers.

Key Solutions for Strengthening Web3 Security

Enhanced Multi-Sig and MPC Wallets – Reducing single points of failure in private key management.
AI-Powered Threat Detection – Using AI to counter AI-driven cybercrime.
Smart Contract Audits and Bug Bounties– Encouraging white-hat hackers to find vulnerabilities before bad actors do.
Regulatory and Compliance Improvements – Ensuring centralized exchanges (CEXs) and DeFi protocols adhere to strict security standards.
Decentralized Identity (DID) for Web3 Security – Reducing reliance on centralized databases that hackers can exploit.

How End-Users Can Protect Themselves

While these solutions are essential for the broader Web3 ecosystem, end-users also have a key role in safeguarding their assets. Simple steps like enabling two-factor authentication (2FA), using hardware wallets for long-term storage, and avoiding phishing links can go a long way in reducing exposure to cyber threats. Additionally, always ensure that you’re interacting with legitimate platforms and double-check wallet addresses before transferring funds.

The battle between cybercriminals and Web3 innovators is far from over. As blockchain adoption grows, so too will the threats. Only by staying one step ahead of hackers can Web3 fulfill its promise of a secure, trustless, and decentralized future.

For a more in-depth look at securing your crypto assets, stay tuned for our upcoming blog post, where we will provide additional tips and strategies for enhancing personal cybersecurity in the Web3 space.

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Market Insights

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Crypto News Update 2025: SEC Regulations, Bitcoin ETFs and Institutional Growth

Crypto in 2025 is set for growth with key trends including potential regulation changes for memecoins, Bitcoin reserves gaining traction, and Mastercard recognizing crypto as a payment competitor. Institutional moves like Deutsche Bank’s Solana platform and Coinbase’s possible re-entry into India signal confidence, while USDC’s $56B market cap highlights stablecoin growth. The SEC’s new unit aims to combat fraud, and with clearer regulations and more institutional capital, 2025 could mark a transformative year for crypto.

Disclaimer : Any statement that necessarily depends on future events may be a forward-looking statement. Forward-looking statements are not guarantees of performance. They involve risks, uncertainties and assumptions. Although such statements are based on assumptions that are believed to be reasonable, there can be no assurance that actual results will not differ materially from expectations. Investors are cautioned not to rely unduly on any forward-looking statements. In connection with any forward-looking statements, investors should carefully consider the areas of risk described in the most recent simplified prospectus.

The information in this trade idea is for information purposes. The information contained herein is not, and should not be construed as, investment, tax or legal advice to any party. Investments should be evaluated relative to the individual’s investment objectives and professional advice should be obtained with respect to any circumstance.

‍The viewpoints expressed by the Speaker represents their assessment of the markets at the time of publication. Those views are subject to change without notice at any time without any kind of notice. The information provided herein does not constitute a solicitation of an offer to buy, or an offer to sell securities nor should the information be relied upon as investment advice. Past performance is no guarantee of future results. This communication is intended for informational purposes only.
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As we step into 2025, the crypto industry is experiencing a wave of bullish developments, regulatory shifts, and increasing institutional adoption. From Bitcoin reserve proposals to Mastercard acknowledging stablecoins, here’s a deep dive into key trends shaping the crypto landscape this year.

🔹 SEC vs. Memecoins – A Jurisdictional Puzzle

SEC Commissioner Hester Peirce recently suggested that memecoins may fall outside the SEC’s jurisdiction, hinting that the CFTC (Commodity Futures Trading Commission) could take a greater interest. This debate could redefine how regulators approach memecoins, a sector that has often operated in a legal gray area.

Why it matters:

⚖️ If memecoins fall under CFTC oversight, regulation could be more lenient, leading to greater market participation.

📉 Conversely, if the SEC continues pushing for control, we might see stricter enforcement actions.

🔹 A Bitcoin Reserve Race Is Brewing

Several US-based proposals advocate for Bitcoin reserves, fueling speculation about a global stacking race. With countries like El Salvador already holding BTC in their national reserves, this move could indicate a new era of sovereign Bitcoin adoption.

Key Takeaways:

📈 Bitcoin ETFs have surpassed $100B AUM, making BTC a serious institutional asset.

🏦 If national governments start holding Bitcoin, we could see an entirely new level of adoption.

🔹 Mastercard Acknowledges Crypto as a Payments Competitor

After years of downplaying digital assets, Mastercard has finally admitted that stablecoins and crypto are legitimate challengers in the payments space. This recognition signals that legacy financial institutions are adapting rather than resisting.

What’s next?

💳 More partnerships between crypto firms and traditional payment processors.

🌍 Increased global merchant adoption of stablecoin transactions.

🔹 Crypto and New York’s Economy – A Policy Shift?

A New York senator is pushing for a task force to assess how digital assets impact NYC’s economy. Given that Wall Street is heavily investing in Bitcoin ETFs, or Exchange-Traded Funds, this could indicate a shift in political sentiment toward crypto-friendly regulations.

What this could mean:

🏙️ New York has historically been strict on crypto, but with the financial sector embracing digital assets, we might see a more favorable environment.

🔹 Institutional Moves: Deutsche Bank & Coinbase

🏦 Deutsche Bank-backed Taurus has launched a Solana-based custody and tokenization platform, signaling institutional confidence in Solana’s ecosystem.

Meanwhile, Coinbase is in talks with India’s FIU (Financial Intelligence Unit) or a potential re-entry into the market after exiting in 2023. If successful, this could bring millions of new users into the crypto space.

🔹 Stablecoin Growth & AI-Driven Scams

💰 USDC has hit an all-time high of $56B in market cap, adding over $10B in recent months. This growth reinforces the demand for stable digital assets in global finance.

⚠️ On the flip side, Chainalysis warns that AI is making crypto scams more efficient and accessible. As AI-powered fraud rises, the industry must prioritize security, education, and proactive defense mechanisms.

🔹 SEC Forms Cyber and Emerging Technologies Unit

The Securities and Exchange Commission (SEC) has announced the formation of the Cyber and Emerging Technologies Unit (CETU) to combat cyber-related misconduct and protect retail investors. Led by Laura D’Allaird, the unit replaces the Crypto Assets and Cyber Unit and consists of around 30 fraud specialists and attorneys.

This move underscores the SEC’s increasing focus on fraudulent activities tied to emerging technologies, including:

🔸 Fraud involving blockchain technology and crypto assets

🔸 Use of social media, the dark web, or false websites to perpetrate fraud

🔸 Hacking to obtain nonpublic financial information

As regulatory scrutiny tightens, market participants must remain vigilant while embracing innovation in a compliant manner.

🔹 Crypto 2025: Headwinds Turning to Tailwinds

Crypto moves in cycles—2021 was hype, 2022 was the crash, and 2023 brought regulatory uncertainty. But in 2024, the landscape began shifting, and 2025 is poised for acceleration.

Here’s why:

🚀 Regulatory Clarity – Governments and regulators are moving from uncertainty to structured rules, which will reward real builders over hype-driven projects.

💰 Institutional Capital – Bitcoin ETFs have seen $35B+ in net inflows, and Wall Street’s involvement is only increasing.

📈 On-Chain Fundamentals – Crypto businesses are generating real revenue ($10B+ annualized), proving that blockchain isn’t just speculation—it’s a functioning economy.

🔄 Rational Business Practices – The meme-token AKA memecoins paradox (meme tokens thriving while real innovation struggles) is fading. Crypto is now being discussed alongside AI at the policy level.

🌍 Macro Tailwinds – With global liquidity increasing and interest rate cuts on the horizon, crypto is in a prime position to thrive.

🔹 Final Thoughts: A Defining Year for Crypto

As EQ Exchange prepares for launch, we’re entering an era of financial transformation. With regulatory progress, institutional investment, and clearer industry frameworks, 2025 could mark the beginning of crypto’s most mature and impactful phase yet.

🔗 Stay tuned for more insights on the future of digital assets!

📢 Follow EQ Exchange for the latest updates:

🔹 Twitter: EQ Exchange

🔹 Telegram: Join Here
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EQX Updates

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The Future of Transparent Crypto Trading is Almost Here

At EQX, we’re committed to earning your trust by offering the world’s most transparent crypto exchange. With real-time financial transparency, proof-of-reserves, no hidden fees, and a fair trading experience, EQX puts traders first. Watch our new app announcement trailer and sign up for early access to be among the first to trade on EQX. The future of trading is almost here—join us today!

At EQX, we believe that trust isn’t given—it’s earned.

The crypto industry has been plagued by hidden fees, lack of transparency, and questionable practices for far too long. That’s why we’re building EQX, the world’s most transparent exchange that puts real-time financial reporting, proof-of-reserves, and fair trading at the core of its mission.

🎥 Watch the brand-new EQX App announcement trailer for a sneak peek at what’s coming:

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What Makes EQX Different?

✅ Real-time financial transparency—see how EQX operates, in real time.
✅ Proof-of-reserves—your assets are always accounted for.
✅ No hidden fees—what you see is what you get.
✅ A fair trading experience—for traders, not middlemen.

📲 Sign up for Early Access now & be the first to trade on EQX:
👉 https://www.eq.exchange/join-us

We’re just weeks away from launching the EQX Alpha, and we can’t wait for you to be a part of it. The future of trading is here—are you ready?

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Product Updates

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EQX Alpha App Launch: Get Ready for What's Coming!

The EQX Alpha App launch is just around the corner! As we gear up for this exciting milestone, we're preparing to welcome our waitlist users in waves to explore the app and share their valuable feedback. This is just the beginning of our journey to redefine transparency and user trust in crypto trading.

Alpha App Launch: Coming Soon

Innovation in crypto and finance is evolving, and EQX is leading the charge. Our Alpha App launch is fast approaching, marking the first step in our mission to create the most transparent and user-centric crypto exchange. Early adopters on our waitlist will soon be invited in waves to experience the app firsthand and help shape the future of EQX.

Transparency Redefined: EQX is the world's most transparent crypto exchange, offering real-time financials, proof of reserves, and proof of solvency. This commitment to openness ensures that users always know where their funds are and can trust the system.
User-Centric Experience: Our platform is designed to simplify the crypto experience, making it accessible to both seasoned traders and newcomers. With a focus on user feedback, we aim to continually improve and refine our product and services.
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We’re building EQX with our community, and your input is invaluable. We encourage users to complete our short user feedback survey to be included in our research group, where we’ll conduct interviews and gather insights on how to refine the app experience.

Secure Your Spot on the EQX Waitlist!
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Once Alpha launches, we will be rolling out access in waves, prioritizing our most engaged users and top referrers, so be sure to join the waitlist to secure your spot and stay updated on when you can start using EQX. Your input helps shape the future of EQX, and we appreciate your support!

Follow us on X/Twitter, Facebook, and Instagram for updates and promotions, or join and connect with our community on Telegram, Reddit and Discord to get the latest about what’s happening at EQX.

Events & Announcements

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EQX is Headed to Consensus Hong Kong!

EQX is heading to Consensus Hong Kong 2025! From February 18-20, we’ll be at Booth #1907, ready to connect, showcase our latest innovations, and engage with the community. Join us for the Crypto Comedy Roast with Mona Shaikh on February 19th, a Fireside Chat with our founder Kevin Hoang, and exclusive networking opportunities. With 8,000+ attendees, this is the place to be for blockchain and Web3 enthusiasts.

We’re pumped to share that EQX is heading to Consensus Hong Kong from February 18th to 20th, 2025! This is a big moment for us, and we’re ready to dive into a week full of connections, conversations, and exciting collaborations. If you’re into blockchain, Web3, or just love meeting passionate people in the space, you won’t want to miss this.

Come Say Hi at Our Booth

As a proud Sponsor, we'll be stationed at Booth #1907 in the Hong Kong Convention and Exhibition Centre. Whether you're a longtime supporter or just curious about EQX, swing by for a chat. We’ll show you what we’ve been building, answer your questions, and give you a glimpse of how we’re pushing Web3 forward.

Crypto Comedy Roast with Mona Shaikh

We’re shaking things up this year with a side event that’s part roast, part reality check: The Crypto Comedy Roast February 19th at Garage Society, Sheung Wan! Hosted by the hilarious Mona Shaikh, CEO and Founder of Web3 is a Joke. This event promises to bring humor and insight into the quirks and absurdities of the crypto world. If you’re not in Hong Kong and still want to watch the show, catch the digital livestream here! >> https://lu.ma/hgnriau0
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Fireside Chat with EQX Founder Kevin Hoang

Want to hear what’s next for EQX? Our founder and CEO, Kevin Hoang will be sitting down for an exclusive fireside chat to talk about the future of blockchain, the opportunities they see in Web3, and what’s on the horizon for EQX.
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Networking, But Make It Meaningful

Consensus is about more than just panels and keynotes; it’s about meeting the right people. We’re excited to connect with founders, investors, creators, and anyone who’s passionate about the blockchain space. Whether you're looking for partnerships, investment opportunities, or just want to chat about where things are headed, let’s make it happen.

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EQX Alpha App Launch: Coming Soon!

We are planning to launch our Alpha very soon, and we’ll have an exclusive promotion for anyone who stops by our booth and signs up to our Alpha waitlist! So if you’re in the area, be sure to come by Booth #1907 and say hi to our team!

Our team members will be on-site at Booth #1907

See You in Hong Kong!

This isn't just any conference. Consensus is bringing together 8,000 participants, with 6,000 international attendees, making it the ultimate networking opportunity for blockchain innovators. Our mission remains clear: to be the bridge between traditional finance and Web3, offering a secure, transparent platform for anyone in crypto, new or experienced.

Stay updated on our journey at Consensus Hong Kong! Connect with us on X/Twitter, Telegram, Facebook, Instagram, LinkedIn. Subreddit and Discord.

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Community Highlights

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Celebrate the Lunar New Year with EQX: Join Our Zealy Sprint & Win Rewards!🏮🐍

Celebrate the Lunar New Year with EQX's Zealy Sprint! From Jan 28 to Feb 21, complete fun quests, earn XP, and climb the leaderboard for a chance to win 300 USDC and exclusive EQX merch. With 25 winners and rewards for the top spots, plus a bonus raffle for completing all quests, it's a great opportunity to engage with the EQX community, gain exposure, and earn rewards. Don't miss out—join the campaign today and start earning!

At EQ Exchange, we believe in celebrating community, engagement, and the spirit of innovation. This Lunar New Year, we have kicked things off with an exciting Zealy Sprint, offering participants the chance to win 300 USDC + exclusive EQX merch!

Get ready to complete quests, climb the leaderboard and claim your share of rewards!

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Lunar New Year Zealy Sprint Details

🔹 Campaign Period: Jan 28, 2PM UTC – Feb 21, 2PM UTC

🔹 Total Prize Pool: 300 USDC + EQX merch

🔹 Number of Winners: 25

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💰 Rewards Breakdown:

🥇 1st place: 30 USDC

🥈 2nd place: 25 USDC

🥉 3rd place: 15 USDC

🎖️ 4th and 5th place: 15 USDC each

🏅 20 additional winners: 10 USDC each

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🎁 Bonus! Complete ALL quests and enter an exclusive raffle for EQX merch!

Join the Sprint by clicking on the text here: Lunar New Year Zealy Campaign

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Why Participate?

Participating in the EQX’s Zealy campaign offers several benefits:

🔹 Connect and Collaborate: Engage with fellow EQX community members, share insights and grow together.

🔹 Win Rewards: Not only do you gain valuable experience, but you also get the chance to win monetary rewards and exclusive EQX merch.

🔹 Gain Exposure: Stand out as an active contributor within the EQ Exchange ecosystem, potentially opening doors to new opportunities.

🔹 It’s Fun and Challenging: Enjoy interactive activities that make participation both engaging and rewarding.

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What to Expect?

🌟 Engaging Quests:

✅ Follow, like, and engage with EQ Exchange across platforms.

✅ Participate in community discussions and share insights.

✅ Complete daily and weekly interactive challenges.

✅ Refer friends and grow the EQX community.

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⭐️ Earn XP as a result of completing these quests & Rise on the Leaderboard!

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The more quests you complete, the more XP you earn, increasing your chances of securing a top spot and winning bigger rewards.

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Why Join?

♦️ Get rewarded for engaging with the EQX community.

♦️ Gain early access to exciting developments at EQ Exchange.

♦️ Be part of a vibrant, growing crypto ecosystem.

♦️ Join the Celebration!

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The Lunar New Year is all about new beginnings, opportunities, and prosperity and we’re bringing that energy to EQX with this Zealy Sprint!

Don’t miss out, start completing quests today and secure your rewards!

Click to participate : Lunar Year Zealy Campaign

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Crypto Basics

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Centralized vs Decentralized Exchanges: Choosing the Right Exchange for Your Crypto Journey

Choosing the right crypto exchange is essential for your trading journey. CEXs like Coinbase and EQX offer a user-friendly experience, fast transactions and security, ideal for beginners, but carry risks like centralized control. DEXs like Uniswap and PancakeSwap provide more control, privacy, and access to a broader range of tokens, though they can be more complex and have higher fees. Your choice depends on whether you prioritize ease or control over assets.

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Choosing the right crypto exchange can feel overwhelming, especially if you’re new to the world of digital currencies. The good news? It is not as complex as it seems. To make things easier, it’s helpful to understand the two primary types of exchanges—Centralized Exchanges (CEXs) and Decentralized Exchanges (DEXs)—each offering unique features to suit different preferences. Let’s break them down so you can make an informed decision!

Centralized Exchanges (CEXs): Streamlined and (Mostly) User-Friendly

CEXs are like traditional online trading platforms, where a central authority manages all the trades. These exchanges act as intermediaries, holding your funds in their wallets while facilitating trades. The main advantage here is that CEXs tend to have easy-to-use interfaces, making them ideal for beginners.

CEXs offer:

User-Friendly Experience: Most CEXs feature intuitive interfaces, making trading accessible to beginners.
Fast Transactions: Trades are executed quickly, thanks to high liquidity on these platforms.
Convenient Fiat Onboarding: CEXs allow users to deposit and withdraw traditional currencies, simplifying the process of entering the crypto market.

Pros of CEXs:

Ease of Use: CEXs typically have beginner-friendly features and support.
Speed: Transactions are fast, with high liquidity to help you trade easily.
Security: Many CEXs store a majority of funds in cold storage (offline), making it less vulnerable to hacks.
Cross-Chain Support: CEXs allow users to trade assets from various blockchain networks, adding flexibility to trading options.
Lower Trading Fees: CEXs often have a standard fee structure, with reduced fees for higher trading volumes. For example, Coinbase charges a taker fee of 0.50% for smaller trades but offers a discount for larger trades, and Binance provides fee discounts when fees are paid in BNB.
Regulation: Many CEXs comply with government regulations, offering a sense of security for users. This ensures that deposits are insured and disputes are managed. For example, EQ Exchange prioritizes transparency and trust, with a team experienced in operating within heavily regulated markets like the US and Canada.

However, trusting a third party with your funds comes with its own risks. In a CEX, when you deposit money or crypto, the exchange takes care of the technical side, matching buyers and sellers, verifying transactions, and handling withdrawals. This means your experience is smooth and fast, but it also means you are forced to trust the platform with your funds. You often lack visibility into how your assets are being handled behind the scenes—whether they are securely stored, used for lending, or exposed to high-risk activities—leaving you with little control or insight into the true state of your deposits.

Cons of CEXs:

Centralized Control: The exchange controls your funds and private keys, leaving you vulnerable if the exchange is hacked or experiences operational issues. You don’t technically “own” your crypto while it’s on the exchange.
Withdrawal Fees: CEXs can charge high withdrawal fees when you have to withdraw your funds from the exchange unlike DEXs.
Privacy Concerns: The exchange holds your data and your trades might be subject to surveillance.
Security Risks with Hot Wallets: While CEXs use cold wallets for most funds, hot wallets are more exposed to hacks and users need to secure their accounts with measures like 2FA.
Limited Availability in Certain Regions: Due to strict licensing and regulatory requirements, many CEXs are not available in regions like Latin America, Africa, or parts of Asia.

Notable Centralised Exchanges:

‍Binance: A leading exchange known for its wide range of supported coins and high liquidity.
‍Coinbase: A popular platform for beginners, offering a user-friendly experience and trusted by many in the crypto community.‍
Kraken: A reliable and secure platform with both basic and advanced trading options.‍
EQ Exchange (EQX): A transparent CEX that sets itself apart with its unique “Live Transparency Hub,” showcasing real-time proof of reserves and liabilities. This innovative feature ensures an unparalleled level of trust for its users, rarely found in other exchanges.

‍Decentralized Exchanges (DEXs): Privacy and Control at Your Fingertips

On the other hand, DEXs operate without a central authority. Instead of depositing your funds into the exchange, you trade directly from your wallet, using smart contracts to facilitate transactions. This setup gives you full control of your funds, but it also means you need to be more involved in managing your security and understanding the platform’s workings.

DEXs typically offer:

Self-Custody: You maintain control over your funds at all times.
Decentralization: Since there is no central authority, DEXs reduce the risk of a single point of failure.

Pros of DEXs:

Control: You retain control of your private keys and funds at all times, eliminating reliance on an intermediary.
Privacy: No personal information is required to trade, ensuring a higher level of privacy.
Decentralization: Without a central authority, the risk of mismanagement by an exchange is reduced as you are in total control of your funds.
Global Accessibility: DEXs are generally more accessible to users worldwide since they do not rely on region-specific licensing. This allows users in underserved areas to trade without the restrictions that centralized exchanges face.
No Withdrawal Fees: Unlike CEXs, you won’t face extra fees for withdrawals on most DEXs.
Variety of Tokens: Access to a wide range of tokens, especially newer projects.
Increased Popularity: With growing interest in finding the next “Dogecoin” or “Pepe”, DEXs like Uniswap and Raydium are becoming more mainstream, offering easy access to brand new meme tokens.

The downside to using DEXs is that they can be more complicated, especially for beginners. You’ll need to manage transaction fees and gas costs yourself, and selecting the right network is crucial—choosing incorrectly can result in failed transactions or additional costs. Furthermore, any user error during the transaction, such as sending funds to the wrong address or incorrectly setting slippage tolerance, can result in a permanent loss of funds. Unlike CEXs, DEXs don’t have customer support to recover lost assets, meaning the onus is entirely on the user to avoid mistakes and protect themselves from bad actors and their own errors. This lack of safety nets can make DEXs intimidating for those new to crypto trading.

Cons of DEXs:

Complexity: The user interface may not be easily understandable for a beginner, making it harder for newbies to navigate.
Higher Gas Fees: Trading on Ethereum-based DEXs like Uniswap can be costly, especially during periods of network congestion.
Speed Variability: The execution speed of trades on DEXs depends on the blockchain protocol. During high traffic times, trades may be delayed, and cross-chain trades can face additional delays.
Security: You’re responsible for the safety of your private keys—losing them means losing your funds. Also, DEXs lock user funds in smart contracts, which can be vulnerable to hacks or rug pulls, especially if the code hasn’t been properly audited so always try to trade on popular and reliable DEXs.
Lack of Thorough Vetting: Anyone can make a token and list it on DEX. As a result, hundreds of scams and rugs happen daily. Approximately, 2 billion dollars have been lost to rugpulls in the last two years.
Lower Liquidity: While improving, DEXs often struggle with liquidity compared to CEXs, especially in markets with less mainstream interest.
Regulatory Uncertainty: While DEXs offer global accessibility, they are not immune to regulations. Some platforms enforce KYC or AML checks and even IP bans in certain jurisdictions. However, global regulatory frameworks for DEXs remain immature, creating uncertainty for both users and developers.

Top Decentralised Exchanges:

Uniswap: A widely used decentralized exchange with a simple interface and high liquidity.
PancakeSwap: A Binance Smart Chain-based exchange that offers lower fees compared to Ethereum-based DEXs.
1inch: A DEX aggregator that finds the best prices across multiple platforms, minimizing fees and slippage.
SushiSwap: A community-driven DEX with yield farming, staking, and additional DeFi features.

Which Type of Exchange Should You Choose?

It all comes down to your preferences and priorities.

For Beginners:

If you’re just starting out, a CEX like EQ Exchange, or Coinbase is a good choice. These platforms offer simplicity, quick transactions, and a more structured environment for new users. EQ Exchange is particularly notable for its transparency and user-friendly features, making it a good option for those looking for reliability in a centralized exchange.

For Control and Privacy:

If you value privacy and want full control over your crypto assets, then a DEX like Uniswap or PancakeSwap might be the better fit.

Conclusion

Crypto exchanges, whether centralized or decentralized, are your gateway to the exciting world of digital assets. CEXs are great for beginners who want a fast, easy and secure way to trade. DEXs, on the other hand, offer more control, privacy and access to a wider range of tokens but are complex in comparison, and require a lot more effort on your part. Many traders use a mix of both to get the best of both worlds.

Whether you go with a CEX like EQ Exchange (EQX), which combines ease of use with transparency, or you explore the world of DEXs for more control, there’s an exchange out there to match your preferences. Take your time to explore your options and trade responsibly.

Share Your Thoughts

Tell us what exchange you’re currently using! Take part in our EQX community on our official Telegram, Discord, and Subreddit! You can also follow us on Twitter/X, Facebook, and Instagram to join the conversation and get news about exclusive events and promos. Sign up for our newsletter and waitlist below to stay informed about EQ Exchange updates.

Transparency & Trust

x mins read

The Transparency Dilemma

Why do centralized exchanges struggle and how is EQ Exchange fixing it? Centralized exchanges (CEXs) often lack transparency, leading to distrust among users, especially after high-profile scandals like FTX. Issues such as opaque fund management, unclear fee structures, and lack of proof of reserves contribute to the problem.

Let’s face it—transparency isn’t exactly the first thing that comes to mind when you think about centralized crypto exchanges (CEXs). Speed? Sure. Convenience? Definitely. But trust? Not so much.

Crypto is built on the idea of decentralization and openness, yet centralized exchanges have turned out to be the black boxes of the industry. Billions of dollars flow through them, but where does it go? What happens behind the scenes?

The numbers don’t lie. In 2022 alone, the crypto community lost $3.9 billion to scams, fraud and exchange collapses. Trust in these platforms has taken a nosedive, with 76% of users admitting they’re skeptical about the transparency of their chosen exchange especially post FTX fiasco.

So, what’s the solution? How do we fix this mess? Let’s dive into the murky waters of CEX transparency and see how EQ Exchange is changing the game.

The Transparency Problem

CEXs handle enormous amounts of money but their operations often resemble an opaque vault. It’s like handing your life savings to someone who promises to keep it safe but refuses to show you the key.

1. The “Proof of Reserves” Illusion

Proof of reserves sounds good on paper. But here’s the catch: without proof of liabilities, it’s like saying, “Look, I’ve got $1,000!” while conveniently ignoring the $5,000 in debts that I still need to pay.

Take FTX, for example. Before its spectacular downfall, the exchange claimed it was financially solid. The reality? An $8 billion black hole in its accounts.

And they’re not alone. Less than 10% of major exchanges bother with third-party audits of both reserves and liabilities.

2. Murky Decision-Making Processes

CEXs operate like traditional financial institutions, with decisions made behind closed doors. This lack of community involvement often leads to questionable decisions, such as high-risk lending practices or misuse of user funds.

In fact, a recent analysis showed that 40% of CEXs lack even basic transparency in how user funds are managed, fueling distrust among crypto enthusiasts.

3. Opaque Fund Management

What happens to your deposits after you hit “confirm”? Most of us don’t know and that’s the problem.

Some exchanges quietly use customer funds for speculative trading or shady loans. When these bets go south, users end up footing the bill. This lack of accountability has cost the crypto community over $22 billion in cumulative losses since 2018.

4. Overly Complex Fee Structures

Hidden fees and unclear terms further erode trust. Surveys indicate that 42% of users feel misled by the fee structures of major exchanges. Without clear reporting, users often pay more than they expect for trades, withdrawals and other services.

Why Transparency Matters

Transparency isn’t just about preventing scandals; it’s about building a thriving ecosystem. When users know their funds are safe and understand how exchanges operate, they’re more likely to invest and participate confidently.

Transparency Builds Trust

A study by Blockchain Transparency Institute found that exchanges with verifiable reserves attracted 35% more user activity, proving that trust translates into growth.

Transparency Encourages Regulation Compliance

Increased transparency helps exchanges operate within regulatory frameworks, reducing the risk of shutdowns or penalties while attracting institutional investors.

The bottom line? Transparency isn’t just good ethics; it’s good business.

How EQ Exchange Fixes the Transparency Problem

EQ Exchange isn’t just addressing these transparency issues—it is redefining how centralized exchanges should operate. Its philosophy is simple: no blind trust, only verifiable proof.

1. The Live Transparency Hub: Total Clarity in Real-Time

When EQ Exchange launches, it’s rolling out something truly game-changing: a Live Transparency Hub. Think of it as your backstage pass to see exactly how the exchange operates.

This hub will include:

• Real-time proof-of-reserves and solvency (no “trust us” nonsense here).

• Live performance metrics, like active users, user signups, retention rates and average support response times.

• Financial flow data including trading volume, deposit and withdrawal volumes, and asset growth.

• System tracking for the last 60 days, showing system uptime and reliability.

• Earnings and account summaries, breaking down income, expenses and profit (yes, even the P&L is open for scrutiny).

It’s like having a 24/7 health monitor for the exchange, giving users the kind of transparency we’ve all been asking for—but never quite got.

To take a look at a preview of this Transparency Hub AKA “Live Hub” visit the Live Hub page.

2. Real-Time Proof of Reserves and Solvency

EQ Exchange doesn’t just stop at proof-of-reserves. It pairs this with proof-of-solvency so users can verify the platform’s ability to meet withdrawal demands—a level of transparency only 0.01% of CEXs currently offer. Also, EQ Exchange is taking it a step further and publicly reporting it all in real-time - something that has never been done before.

3. Aligning Incentives for Long-Term Growth

Instead of prioritizing short-term profits, EQ Exchange is built around long-term customer value. This includes transparent fee structures, extensive security measures and fair trading practices. Read more on EQ Exchange’s Product Manifesto that covers a set of principles that guide everything we do at EQX: Transparency by Default, Ethics over Profits, Safeguarding Users from Bad Actors and Themselves, Solving for Anxiety, and Opinionated Without the Ego.

The Future of CEXs: A More Transparent Ecosystem

The transparency challenges of centralized exchanges won’t disappear overnight, but platforms like EQ Exchange provide a blueprint for the future.

By addressing issues like inaccurate proof-of-reserves that are just a snapshot in time, opaque fund management and hidden fees, EQ Exchange is building a model for what crypto exchanges should look like. The Live Transparency Hub isn’t just a feature—it’s a commitment.

As more users demand clarity and fairness, exchanges that fail to prioritize transparency will struggle to compete. EQ Exchange isn’t just solving today’s problems, it’s paving the way for a more trustworthy and sustainable crypto ecosystem.

Final Words

Transparency in crypto isn’t a luxury, it’s a necessity. And while the stats we’ve discussed show how broken the system is, EQ Exchange’s approach shows us the fix.

So, if you’re tired of blind trust and want an exchange that’s as open as the blockchain itself, keep an eye on EQ Exchange. Because transparency isn’t just a buzzword here, it’s the whole game. And it’s safe to say that EQX is the most transparent crypto exchange you’re looking for.

Join us on this journey toward a more transparent future. Sign up for our newsletter and waitlist below to stay informed about EQ Exchange updates. Take part in our EQX community on our official Telegram, Discord, and Subreddit! You can also follow us on Twitter/X, Facebook, and Instagram to join the conversation and get news about exclusive events and promos.

Events & Announcements

x mins read

Referral Program

What is the EQX Referral Program?

The EQX Referral Program is designed to reward you for introducing new users to the EQX platform. By referring friends and sharing your unique referral link, you can earn commissions on the trading fees they generate for 12 months—and the best part? You get to choose how you get paid out - fiat, crypto - it’s up to you! The percentage you earn can increase based on the total number of referrals you make and the trading volume of your referees, offering the potential for significant long-term rewards.

In addition to commission-based earnings, the program also rewards top referrers with physical merchandise such as branded merchandise (hats, t-shirts, hoodies), limited-time discounts, community perks like VIP event access, and even special product previews. This combination of financial rewards and unique perks makes the EQX Referral Program one of the most engaging and rewarding in the market.

What’s in It for You?

Our Referral Program is one of the most competitive in the market. You can earn up to 50% commission on the trading fees generated by your referees. Here’s how the program works:

Commission on Trading Fees for 12 months: Referrers earn a commission on all trading fees paid by users they refer for the duration that user remains active* on EQX.
Tiered Percentage Structure: The more active referrals you have, the higher the commission percentage you earn:some text
- Tier 1 (1-5 active referrals): 20% commission
- Tier 2 (6-10 active referrals): 30% commission
- Tier 3 (11-25 active referrals): 40% commission
- Tier 4 (26-50 active referrals): 45% commission
- Tier 5 (51+ active referrals): 50% commission

*active referral: referred user that completes 1 trade in the last 12 months*

Flexible Payout Options: You can choose to receive your earnings in fiat or a limited set of cryptocurrencies (e.g., BTC, USDT, ETH). You can make adjustments before each monthly payout, giving you the flexibility to align with your financial preferences.
Sharing Commissions: The option to share commissions with referees will be attractive for influencers, KOLs, and just generous people. Sharing commissions is unique and will differentiate us. Sharing commissions provides influencers and KOLs to get creative with their outreach and campaigns.

Rewards Beyond Commissions: In addition to earning commissions, referrers will receive exclusive merchandise like hats, t-shirts, hoodies, and even cold storage wallets for higher tiers. Other perks include early access to new features, VIP event invitations, and recognition in the EQX community.

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Reward Tiers Based on Confirmed Referrals:

Read the full terms and conditions

How do I join this program?

Joining is easy!‍‍

Sign up
Generate your custom referral link from your dashboard.
Share your link, and start earning as friends join and trade.

How the Referral Program Works

Once your friends sign up using your referral link, their trading activity will automatically be tracked, and you’ll earn a percentage of their fees. With real-time updates via your personal dashboard, you’ll know exactly how much you’ve earned and which tier you’re in. Notifications will also let you know when you're close to leveling up to the next tier, keeping you motivated.

How do I get Rewarded

Every month, based on the number of active referrals you have generated that month, you will receive a commission % of referees’ trading fees paid out in either fiat or a limited set of crypto currencies.

But that's not all! As a referrer, depending on your tier level, you also earn rewards that include cool branded merchandise (hats, t-shirts, hoodies), limited-time discounts, special VIP event access, and exclusive product previews.

What Makes Our Referral Program Unique?

Flexible Payout Options: One of the standout features of the EQX Referral Program is the ability to choose how you receive your commissions. You can opt for fiat payouts or select from a limited set of cryptocurrencies, including BTC, USDT, and ETH. You can adjust your payout method before each monthly distribution to align with your financial preferences.
Generous 12-month Commissions: Our program offers one of the most generous commissions on trading fees - for 12 whole months. We are also looking at ways to expand this timeline in the coming months. Stay tuned for more info on that!
Sharing Commissions: You can choose to share a portion of your commission with the people you refer, which is especially appealing to influencers and community leaders looking to build trust.
Exclusive Perks: Our Referral Program goes beyond financial rewards. Top referrers also enjoy VIP access to events, early product previews, and cool branded merchandise that makes you stand out in the community.
No Strings Attached, Whatsoever: We know that these types of programs often seem too good to be true. ‘What’s the catch?’ is what you usually ask yourself. Rest assured that we’re offering this program to you in a straightforward way – we want you to be compensated and rewarded for your support and efforts, and we want you to stick around with us for the long term. That is why there are no gotchas or hidden agendas to this program.

I want to share my referral commission with my community. Can I do that?

Yes, you absolutely can! We are working on releasing a feature of our referral program where you can share your commissions with your community. This will allow all users, including ambassadors, to share their monthly commission percentage with the referees they bring in. This feature enables you to pass on savings to your community, fostering a genuine connection and creating a win-win relationship with your followers.

As a content creator, you can generate a unique referral link that lets you customize the commission amount you want to keep for yourself while giving the rest back to the person you’re sharing the link with. This flexibility allows you to choose how much you want to rebate; if you’re willing to share more, you can select a lower commission for yourself, enabling your community to benefit from the savings. It’s a great way to enhance engagement and build loyalty within your audience while reaping the rewards of the Referral Program!

What do top referrers get as a special prize?

‍Once EQX launches, the top five referrers on the EQX Referral Program leaderboard receive lifetime commissions on all trading fees generated by users they refer, as long as the referred user remains active.* This lifetime reward replaces the standard 12-month commission period, offering a unique, lasting benefit. Additionally, each month, the number 1 referrer at the top of the leaderboard will receive a $300 USD bonus, paid out in fiat or select cryptocurrencies. This bonus recognizes and rewards those consistently achieving top referral performance month after month.
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*active referral: referred user that completes 1 trade in the last 12 months*

Start Earning Today

The EQX Referral Program is more than just a way to earn commissions—it’s an opportunity to be a key part of our growing community. Sign up for the waitlist, start referring, and unlock the potential for both financial rewards and exclusive perks.

Join us today, and help spread the word about EQX!

Transparency & Trust

x mins read

Our Product Manifesto: How We Build

At EQX, we’re rethinking what it means to be a crypto exchange. This manifesto is our commitment to building a platform that’s different—driven by transparency, ethics, and a relentless focus on user safety. We believe the future of finance belongs to everyone, and we're shaping that future by building a product that puts people first.

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1. Transparency by Default

Trust starts with transparency. We’re not just talking about being open when it’s convenient; we’re building transparency into the very core of EQX. From real-time proof of reserves to sharing how we make decisions, we want you to see exactly how things work behind the scenes.

Every time we face a challenge or make a mistake, our first instinct is to ask, "Why shouldn’t we tell everyone about this?" instead of, "Should we?" We’re here to create a new standard of openness, and that means you’ll always know what’s going on. Whether it’s sharing data or owning up to our mistakes, we want to make sure you trust us—and stay trusting.

Transparency isn’t always easy, and we won’t get it right 100% of the time. But when we fall short, we’ll be upfront about it, and we’ll work to get better every single day.

2. Ethics Over Profit

In a business as fast-paced as crypto, it’s easy to prioritize profits over doing what’s right. But at EQX, we believe that if we always do what’s best for our users, long-term success will follow.

We’ve made a commitment to never exploit market conditions just to make a quick buck. When prices spike, you won’t see us charging more simply because we can. Instead, we’ll keep our pricing fair, transparent, and reflective of actual costs. And if we need to make changes, you’ll hear from us in advance, with clear explanations for why.

Ethical decision-making will always be at the heart of EQX, and while it’s not the easiest path, we know it’s the right one. We’re here to build long-term trust, and that means putting your interests first, every time.

3. Safeguarding Users from Bad Actors and Themselves

Fraud in the crypto space is a constant threat. Scammers are always looking for new ways to exploit the system, whether through phishing attempts, fake investments, or other malicious tactics. At EQX, we take this seriously, and we’re doing everything in our power to protect you.

Our product is built with advanced security measures designed to catch unusual activity before it becomes a problem. Fraud is a fight we won’t back down from. We’re also committed to educating our community, so you’re empowered to recognize and avoid scams. And, we’ll have safeguard measures in place to ensure that user error - such as inputting a wrong or unfamiliar wallet address - will be flagged and users notified to be extra vigilant before proceeding with a transaction. We’re here to make sure your funds and your personal information stay safe, no matter what.

4. Solving for Anxiety

We know that moving money—especially in crypto—can make people anxious. That’s why we’ve designed EQX to eliminate the confusion and stress that too often come with the territory. We’re creating a platform that’s simple to use, easy to understand, and built with your peace of mind in mind.

From tracking your transactions in real-time to providing clear timelines for withdrawals, we want to make sure you always know where your funds are and what’s happening with them. And if something takes longer than expected, we’ll proactively create a support ticket so you’re never left wondering.

Crypto can feel complicated, but at EQX, we’re making it easy. No jargon, no guesswork—just a smooth, transparent experience from start to finish.

5. Opinionated Without the Ego

We have strong opinions about how a crypto exchange should operate, but we know the world is constantly changing. At EQX, we’ll stand by our values and make decisions based on data and experience, but we’re also open to evolving as we learn.

Our team was chosen not just for their expertise, but for their empathy, transparency, and resilience. We believe in building a product that reflects those values—one where users are treated fairly, and their trust is earned through openness and honesty.

We’ll stick to our principles, but we won’t let ego get in the way of progress. If there’s a better way to do something, we’re committed to finding it. We’re not afraid to change course if it means delivering a better experience for you.

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This is our manifesto—a set of principles that guide everything we do at EQX. We’re building a platform that’s transparent by default, ethical in its choices, and relentless in protecting your security. Our commitment is to you, and our goal is to create a future where finance is fair, open, and accessible for all.

We know we can’t do it alone. It’s a journey we’re on together, and with your trust, we’re ready to reshape the future of crypto—starting now.

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The Path Forward: Trading with Confidence

Join us on this journey toward a more transparent future. Sign up for our newsletter and waitlist to stay informed about EQX updates. Follow us on Twitter/X, Facebook, and Instagram to join the conversation.

‍

Transparency & Trust

x mins read

Our Commitment to You

For too long, crypto exchanges have been confusing, difficult to use, and opaque. We’re changing that. EQX is built with the user at the center of everything we do. Our platform is designed to be intuitive, easy to navigate, and safe. Whether you’re new to crypto or experienced, you should feel empowered to understand every transaction and interaction you have with us. Transparency at every step.

Our Commitment to You

At EQ Exchange, we believe the future of finance can be radically different from what it is today. In a world where trust in financial institutions has been eroded, we’re building a new way forward—one where transparency isn’t just promised, but delivered, in real time. This isn’t just about doing things differently; it’s about setting a new standard for what people should expect from a financial institution.

Transparency Isn’t a Buzzword—It’s the Foundation

The traditional way of doing business is broken. When FTX collapsed and Silicon Valley Bank failed, the system didn’t change. But we’re betting that it can. Our goal is to rebuild trust in crypto by doing something no other private company has done before: sharing all our financials— proof of reserves, proof of solvency, in addition to income statements, balance sheets, and other key metrics—in real time. This is about more than being open. It’s about showing, not telling, and setting the bar higher for what transparency should look like in finance.

People First, Always

A company is built by its people. At EQX, we believe in valuing every employee and rewarding their efforts. When we succeed, we all succeed together. It’s not about working 120% every day. It’s about being committed to a shared vision and knowing that success comes from consistent, collective effort over time.

Users Deserve Better

Let’s Be 10x Better, Not Just Better

We don’t want to be marginally better than traditional financial institutions—we want to be 10x better. That means constantly rethinking how things should be done, from fees to the user experience, and building a platform that truly serves you. We document our journey, and we want you to be part of it—helping us push the boundaries of what’s possible.

Real Value, Real Community

Our mission isn’t to build a customer base—it’s to build a community. When you join EQX, you’re becoming part of something bigger. We’re here to deliver real, undeniable value to our members. You should feel confident that what we’re building together is designed to grow with you, with benefits that are clear, tangible, and designed to make your life better.

Leading Through Innovation

We don’t just talk about transparency; we build the tools to make it real. Our real-time reporting system gives you visibility into how we operate at every level. This is the future of finance: powered by technology, built on trust, and designed to empower users in ways that haven’t been possible before.

Growth That Lasts

Our vision is global, but it’s grounded in sustainability. We respect regulations and work within the system, but we’re also pushing the envelope in terms of what’s possible. By growing responsibly and working collaboratively with governments and regulators, we’ll build the kind of trust that can change the way finance operates, globally.

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Consistency Wins Trust

Trust doesn’t come from a single action—it’s earned over time. At EQX, we commit to doing the right thing, consistently. Whether it’s in how we handle mistakes, how we communicate with our users, or how we innovate, we’re here for the long haul. This is about building something that lasts, and it starts with showing up, every day, with transparency and integrity.

We’re just getting started. Together, we can create a financial future that’s fairer, more transparent, and built on trust. Let’s build something better.

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The Path Forward: Trading with Confidence

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